InteractionMetrics provides customer satisfaction surveys, online surveys and customer service assessment
 

It's not what customers say.
It's how they feel. At Interaction Metrics, we've given the usual c-sat methods a much-needed upgrade.

The INTERACTION PLAN is a cutting-edge marketing tool that enables you to create superior interactions with your customers. Our plans recommend the nuances, gestures and content you need to convey the uniqueness of your brand.

Depending on your needs, the Interaction Metrics Interaction Plan can include a wide variety of deliverables such as scripts, email templates, and FAQs. Usually the Interaction Plan specifies the content and nuances that will help your associates describe complex products and procedures resulting in more effective relationships with your customers.

Usually we use our own research to craft the Interaction Plan. However, if needed, we may be able to repurpose research that you have already commissioned.

You Need an Interaction Plan If…

  • You don’t have a solid plan for creating customer experiences.

  • Your associates decide for themselves what your brand is and how to communicate it to customers.

  • You are a marketer looking for other ways to branch out of conventional advertising. You recognize that the customer experience is typically your most memorable customer touchpoint and this is a largely untapped area.

Healthcare Example:
Our client, an advanced eye-care specialist, knew that they had big problems delivering their brand message about advanced technology to their prospective customers. Our client had already done enough research to know they needed to get their performance improved with customers fast.

Solution: After monitoring sample customer calls, we came up with content for associates to use that communicated our client's unique brand while providing the exact information customers were looking for. We delivered the training in an interactive webinar format and in addition burned 4 hours of examples and coaching advice to CD. One week later, their counselors already sounded more informed, inviting and customer-focused.

At Interaction Metrics we are always up for testing against any customer satisfaction program you have in place.

Call us at 206-428-3091 to discuss whether our detailed approach to customer satisfaction could be right for you. Or, go to MethodsLAB and we'll get in touch with you.

Get knowledgable about customer satisfaction surveys and online survey forms with our Methods Lab.