5 Steps That Will Improve Customer Service:

  1. Decide what you will add.
    To impact loyalty and sales, satisfaction isn’t enough.
  2. Catalogue your interactions completely.
    Customers are different. The bane of customer service is sameness thinking.
  3. Define your evaluation criteria precisely.
    You can’t manage what you don’t measure.
  4. Report your results frequently.
    Ongoing feedback—it’s key to success.
  5. Provide extremely specific examples.
    Your associates seldom have the time or inclination to figure it out for you.

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