Unstructured Data Needs an Unstructured Approach

We heard a great webinar from Bruce Tempkin at CXPA yesterday about how to gain customer insights from unstructured data.  Bruce addressed the cavernous disconnect between limited, multiple-choice responses and the reality of complex customer thoughts and feelings. Here’s what we would add: when dealing with unstructured data (call recordings, free-form response cards, social media posts, etc.), it’s essential […]


Start delivering a great customer experience. Get the right metrics.

Don't forget your name
Don't forget your company
Required format: bob@example.com
Click this if you're not a robot.

Don't forget to check the box above. It helps us prevent spam.