Experience Counts: The “Downgrade” Debacle

Shep Hyken’s reflections on his hotel experience illustrate a common customer service problem. Here’s what happened: Shep reserved a room, but when he got to the hotel it wasn’t ready, so the front desk worker offered to “downgrade” him to a room that was already prepared. No one is ever happy about a “downgrade,” especially […]


Branding Customer Touchpoints: Why Most Companies Aren’t Cutting it

With the dramatic success of startups like Dropbox, Groupon and Twitter, many people are wondering, what’s their secret? Forrester’s Kerry Bodine took note of one innovative approach shared by all three companies: these newer companies seek to actively brand and engage customer feelings at even minor customer touchpoints such as the confirmation email, bill, etc. […]


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