January 31, 2025 Top Customer Satisfaction Survey Companies of 2025 Last Updated: January 31, 2025 Finding the right customer satisfaction survey company can make or break your ability to measure customer satisfaction and gain actionable...Read more By Jack Hahn
January 8, 2025 Mastering Customer Journey Mapping: Strategies for Success Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers’...Read more By Mikaela Neal
December 10, 2024 Analyzing Open Ended Survey Questions—Is AI Your Solution? Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. Employees and customers can express themselves through text and...Read more By Mikaela Neal
November 21, 2024 7 Quick Tips To Improve Customer Service Improving customer service is more crucial than ever in 2024. Research shows that customers are 2.4 times more likely to stick with a brand when...Read more By Mikaela Neal
November 11, 2024 How to Improve Surveys: Amas Tenumah Interviews Martha Brooke Is your survey a customer listening vehicle? Or could it be improved? On this episode of the ‘Amas Talks’ podcast, Amas and Martha agreed that...Read more By Mikaela Neal
September 10, 2024 Customer Service Strategy: Your Brand in Action If you ask your marketing team, “What’s our brand?” they’ll give you principles wrapped up in a snappy slogan. Ask them how they allocate their...Read more By Mikaela Neal
August 29, 2024 Your Customer Feedback Dashboard: More Than Just a Pretty Face Your customer feedback dashboard is a powerful tool when used strategically. But dashboards are easy to underutilize and under-impress. Here’s our quick guide to getting...Read more By Mikaela Neal
August 15, 2024 How a Customer Service Consulting Firm Can Grow Your Company Each interaction your customers have with your company’s representatives gives them either a positive or a negative view of your company. In other words, your...Read more By Mikaela Neal
July 29, 2024 The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke In this episode of the Agile Brand podcast with Greg Kihlström, Martha Brooke discusses the science of CX surveys. Martha touches on why most customer...Read more By Martha Brooke
May 16, 2024 Customer Experience Research Firms: How to Get Inside Your Customer’s Head Can you read your customers’ minds? I didn’t think so — which is why you’re reading about customer experience research firms. Pick the right firm,...Read more By Martha Brooke
April 16, 2024 Customer Experience Strategy: Paradigm Shift! Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has...Read more By Martha Brooke
April 13, 2024 From a Data Die-Hard: How to Write Good Survey Questions Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good...Read more By Martha Brooke
April 5, 2024 Survey Question Bias: Stop the Skew Here’s a fact: Survey question bias gives you skewed data. Another fact? Biased surveys are everywhere. Survey biases can be obvious but often subtle, and...Read more By Martha Brooke
March 26, 2024 How to Improve Your Customer Satisfaction Surveys: Start Now! While customer surveys have become a standard part of nearly every transaction, most surveys fail to engage; even worse, they fail to collect reliable data....Read more By Martha Brooke
February 21, 2024 Meet our Interaction Metrics GPT! Introducing the latest team member to join Interaction Metrics: there’s now an Interaction Metrics GPT! You can ask our OpenAI-backed search bot anything you...Read more By Kaitlyn Bartley