November 1, 2016 Retailers Waste Time with Critically Flawed Surveys It seems that we’re asked to take a customer satisfaction survey with nearly every purchase. But do you ever wonder…do they really care what I...Read more By Martha Brooke
October 14, 2016 3 Ways to Get More from Your Mystery Shops At conferences, I’m often asked about mystery shopping, and it got me thinking: there are a lot of misunderstandings about what mystery shopping can and...Read more By Martha Brooke
