In junction with Text Analysis, I see the word tagging; what’s that?
Tagging is how unstructured data is categorized and quantified to reveal meaningful insights.
At a high level, tagging works because several analysts work together to build a coding framework iteratively, going through multiple cross-checks. Then, that framework is used to classify comments by their various elements in descending order of specificity.
Like a taxonomy chart that starts with ‘kingdom’ and ends with ‘species,’ a coding framework starts broadly and narrows into specific categories.[/su_list]