Does your customer feedback survey get to the heart of the customer experience? Or, could it be missing something?
What about response rate? Are you hearing from enough customers to give you credible information? And completion rate? Are your customers bailing, or do they see your survey all the way through?
Bottom Line: is your customer feedback survey good to go, or could it be improved?
Customer Feedback Survey Workshop
This free, 55-minute workshop is led by Interaction Metrics Founder, Martha Brooke. You’ll learn about survey biases and how to fix them. Plus, you’ll learn the core standards that define scientific customer feedback programs and how by embracing science, you’ll generate more value.
Want to learn about survey biases right now? Get to know some of the most common survey flaws here!
If you’re working with Qualtrics, Medallia, or doing a DIY survey, you’ll find out how to get more from what you have in place. If you don’t have a survey or are looking to revamp your survey, this is a great place to begin.
Each workshop is unique because Martha puts a real life survey under the microscope and critiques its successes and failures. It’s an entertaining and provocative way to become immediately more discerning in your observations of surveys.
Your Takeaways Include:
- 7 of the most common survey biases and what to do about them
- 2 ways to boost your survey response rate
- How to keep your survey relevant with personas and logic gating
- Net Promoter Score: it’s positives, negatives and 3 questions to determine its usefulness for you
- The landscape of customer feedback methods outside of surveys
To maximize interaction, this workshop is limited to no more than five participants. To find out when the next session has openings, fill out the contact form. We look forward to seeing you at a Customer Feedback Survey Workshop soon!