Do your customer feedback methods fully capture the subtlety and complexity of what’s going on between your company and customers?
To find out, join “Experience Realized”, a lightning-fast 20-minute webinar. You’ll hear from Martha Brooke, founder of Interaction Metrics. She explores the properties of customer experience and the landscape of customer feedback methods. While surveys are the default way of measuring customer satisfaction, they’re not the only way!
Each Experience Realized webinar is unique because Martha puts a recent survey under the microscope. It’s an entertaining and provocative way for you to get more discerning in your own customer listening. You’ll see how an expert finds biases and learn how to correct those mistakes.
- Learn the four properties of customer experience to guide your listening program
- Explore which methods are best for which CX objectives and the benefits of using hybrid-methodologies
- Understand common biases and other listening flaws
- See an expert evaluate a current survey
July 19, 2019 | 10:30 PST/1:30 EST
Each session is unique and includes a short, survey critique!