The Interaction Metrics Difference


by Martha Brooke | May 20, 2015

An often-cited statistic is that 80% of CEOs believe they deliver a superior customer experience, yet only 8% of their customers agree. With an equally-alarming ACSI score of 77, it’s fair to wonder: are you sure you know what’s going on with your CX—is it possible you’re missing something?
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Federico Muchnik of Mighty Visual Media just finished a dynamite video (below) that explains the difference between the usual simplistic ways of measuring customer experience and our nuanced approach. It’s not about MORE data, it’s about SMART data—and Federico drives that point home. First, watch Fed’s video. Then, contact us to discuss whether a serious, research-backed approach to customer experience could have advantages for your company. Knowing how your customer experience measures and seeing your gaps presented in a Interaction Metrics’ Findings Report is the most efficient way to create more engaging customer experiences. Reach out to discuss whether our approach and metrics could be right for you. Because, let’s face it, if you can’t measure, you don’t know it.

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