Survey Text Analysis: What Open-Ends Reveal (That Scores Never Will)
Last Updated: June 5, 2025 Companies obsess over survey scores. But the real gold—the part where customers actually say what they think—is buried in the open-ended responses. These unstructured comments are where customers vent, explain, and suggest. It’s where emotion and insight live. And yes, of course, most companies look at them, usually plugging them […]