Tag: survey biases

It’s always important to think about how you can improve your customer satisfaction surveys. Most surveys are littered with errors that drag down your response rate and the accuracy of your data. I will be moderating conversations about Voice of Customer next week at the Operations Summit. It got me thinking, it’s practically a given […]

If you want to improve your customer feedback program you probably need to improve your customer survey. An Analyst Perspective on Customer Surveys Customer surveys make up a multi-billion dollar industry, and many of us get at least one per day. But just because surveys are everywhere doesn’t mean they’re always good. At Interaction Metrics, we […]