TrueData™ SURVEYS
Net Promoter Surveys. Customized for B2B Companies.
We design and distribute your NPS surveys and analyze the feedback. You’ll know what drives loyalty and where you need work.
B2B Survey Experts ﹡ Third-Party Objectivity ﹡ Software Included
We bring certified analysts and proven methods. Plus, you’ll have no licensing costs, no learning curve.
More Than a Score. See What Drives Your 9’s and 2’s.
NPS surveys ask how likely customers are to recommend your company. With that score, we can infer loyalty and predict future behavior.
But we don’t stop at your NPS score. We pair it with smart follow-ups and segmentation to reveal why your customers promote, hesitate, or detract.
The result? Actionable feedback to steer your B2B company.
The AI Survey Trap
AI builds surveys from templates, not experience.
At Interaction Metrics, we use AI where it adds value and lose it where it doesn’t.
Our analysts supply the oversight, alignment, and objectivity that AI can’t.
Built for B2B teams that need true survey experts, not another DIY tool.
Not Just a Platform. A Complete NPS Solution.
Most survey platforms hand you a template and leave the rest to you. We don’t.
We handle everything—from writing and sending your NPS survey to analyzing the results and delivering strategic insights.
With our TrueData™ model, we go beyond scores to uncover what’s driving loyalty, churn, and indifference—so your team gets more than data. You get direction.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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A good NPS survey isn’t one click. It’s dozens of steps. We handle them all.
Let’s streamline your survey and give you data you can trust.
Built-In Features that Drive Growth
Software included.
No add-on costs. No upsells. No separate licenses. Just results.
Custom design. Bias-free.
Built from scratch to match your goals—no templates, no leading questions, no fluff.
Thematic insights.
Evidence based, statistically valid data presented in priority order.
Human-coded text analysis + AI.
Every open-ended response coded for nuance and clarity.
Highest response rates!
100% deliverability. 100% engaging. Surveys customers want to take.
CEO-ready Findings Reports.
Action-focused presentations designed for executives and frontline teams.
TrueData™ Surveys are for B2B Companies
with High-Value Customer Relationships
Trusted by Companies Like Yours
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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Frequently Asked Questions
An effective NPS survey is short, focused, and strategically timed. It includes the core NPS question, a smart follow-up to uncover why the customer gave that score, and optional segmentation (such as product line or region). Open-ended space lets customers explain in their own words, which is where the most valuable feedback lives.
The best follow-up question is open-ended and invites the customer to explain their score. For example: “What’s the primary reason for your score?” or “What could we do to improve?” These questions help you dig deeper into customer sentiment, identify root causes of satisfaction or frustration, and generate actionable insights.
We custom-tailor follow-ups to your business, using advanced tools (included at no extra cost) to capture and analyze responses so you know exactly what to fix.
Yes. In B2B, NPS reveals how different decision-makers and stakeholders perceive the business. Results often get segmented by account, role, or department. The principle is the same as in B2C: identify loyalty patterns and churn risk before they show up in renewals.
NPS measures loyalty (would you recommend us?). Customer Satisfaction Score (CSAT) measures satisfaction with a specific moment (how was that experience?). Customer Effort Score (CES) measures effort (how hard was it?). Many B2B programs combine all three at different points in the customer journey.
Yes. Employee Net Promoter Score (eNPS) uses the same calculation but asks employees whether they’d recommend the company as a place to work. Many companies run both customer NPS and eNPS to track external and internal loyalty in parallel.
Survey software gives you tools. We give you results. Our full-service NPS programs include premium technology, expert design, and analysis from researchers, so the team gets to action faster.
More Resources:
Everything You Need to Know About Net Promoter Score
Net Promoter Score (NPS) is one of the most widely used customer experience metrics—but for most companies, it’s also one of the most misunderstood. The score alone won’t tell you why your customers are loyal or why some leave without warning. That’s where our approach to Net Promoter Surveys comes in. At Interaction Metrics, we […]
What is a Good Net Promoter Score (NPS)? How to Improve NPS With Dashboards, Tracking, and Third-Party Rigor
Net Promoter Score (NPS) is a specialized customer loyalty metric that measures the likelihood of a customer recommending a brand to a friend or colleague on a scale of 0 to 10. 66% of companies: This is the proportion of Fortune 1000 companies that rely on Net Promoter Score to benchmark their performance and improve […]
How To Choose Net Promoter Score Vendors, Consultants & Survey Companies
Last Updated: April 3, 2025 When you start shopping for a Net Promoter Score (NPS) partner, you’ll find no shortage of options. From survey platforms to consultants and tech vendors, it can feel like every company is suddenly a Net Promoter Score expert. But what most companies offer is the easy part: sending your NPS […]
How to Improve Your NPS Score: 21 Strategies
Your Net Promoter Score (NPS) isn’t just another number—it’s a direct reflection of customer trust and customer loyalty. A high NPS means happy customers who are eager to spread the word about your business, fueling growth and strengthening your brand reputation. But here’s the problem: too many companies chase a better NPS the wrong way—bombarding […]
If you’re thinking about your Net Promoter strategy, let’s talk.
Only Need Software
Level 1
If you already have your survey designed, power it up with the best software and the experts who know how to use it.
$1500-$3000
Complete Design & Deploy
Level 2
All your survey questions, logic flow, rating scales, email campaign, and every other step are managed for you.
$6000-$9900
Get The Analysis Too
Level 3
Crosstabs, correlations, text analysis, dashboards, and findings decks with next-step actions presented to your team.
Varies by Complexity
Need Something More Tailored?
Not every challenge fits neatly into a package. We build custom research and survey strategies for teams with unique goals, complex audiences, or multi-phase initiatives.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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