Net Promoter Score, or a Complete NPS Strategy—Your Choice!
Ready to take Net Promoter to the next level?
If you’re a fan of NPS Surveys but want to make sure you’re doing it right, we’ll start with a free consultation and assessment. Or we can jump right in and get your NPS Survey going in two days. Knowing your detractors from your promoters is the first step toward growing customer loyalty!
Step 1
Discover Your Options
See examples of Net Promoter options & strategies. Find what’s best for you.
SEE EXAMPLES
Step 2
Review Your Survey
We customize your NPS survey and data portal. When you love it, we press go.
Step 3
Impress Your Boss
Monitor your Net Promoter Score. Share insights and actions with your team!
Net Promoter can be simple but insightful!
Sometimes it's best to keep things short and sweet. We'll just ask the NPS Survey question like we do in the survey shown here. We can add emojis, numbers, or whatever you like. For more nuanced data, your NPS Survey will include logic gating to address different audiences.
If you already know your Net Promoter Score but don't know what’s driving it, get the answers you need from our Text and Correlation Analysis.
Get a Quick Read: The 5 Things Your Survey Should Include ➔
Pricing
Get a Quick Read: The 5 Things Your Survey Should Include ➔
With at least two-thirds of Fortune 1000 companies using the Net Promoter Score, and millions of smaller companies using NPS too, the chances are, you’ve considered Net Promoter or are using a Net Promoter Survey now.
Where Our Net Promoter Surveys Start
If you’re wondering, ‘how can I get more value from Net Promoter’ then you’ve come to the right place. The classic Net Promoter Survey asks, “How likely are you to recommend Company 123 to a friend or colleague?” and then follows that with an open-ended question. We calculate your Net Promoter Survey score by subtracting Detractors (those answering 0-6) from Promoters (those answering 9-10). This gives you a metric that’s easy to calculate and understand. But then what? While you have a number, you don’t know what to improve or for whom. While there are many positives to Net Promoter Surveys, there are some notable drawbacks as well. To reap value, consider a strategy. The difference between a Net Promoter Survey and a Net Promoter Strategy is that a strategy gives you a program that’s equal parts cost-effective, scientific, and closes the loop with each customer. Instead of simply a number, you’ll have insight with next-step actions. You’ll also have analysis for your open-ended survey comments and a portal so you see your results in real-time. And sometimes holding the NPS Survey question to a more objective standard is best. So, instead we ask: “Have you recommended <Company> to a friend or colleague?” Also, there’s the metric to consider. Because Net Promoter treats a 0 rating the same as a 6, we may need to add granularity to the calculation to sharpen insights. But it’s not just the Net Promoter Score we consider. We examine the best way to get text replies from your customers too. Sure, there are stock open-ended questions (e.g., ‘why did you give that rating?’ or ‘how could we improve?’). But for actionable data, your open-ended survey question(s) should be germane to your audience and the rating customers assigned. With an Interaction Metrics Net Promoter Survey Strategy, you’ll have as much customization as your survey needs, including variants for different audiences. You’ll also have analysis and a live dashboard so you see your results in real-time. Want to discuss Net Promoter Surveys? Just fill out the contact form and we’ll be in touch!
A Complete NPS Survey Consulting Strategy Provides
Getting More Value
NPS Survey Consulting Strategy
Net Promoter Score: More Considerations