Why ask for comments if you don't analyze what customers say?

Surveys, chats, and interviews... the greatest insight comes from customers’ verbatims. But only if you have text mining to extract the meaning. With our scientific Text Analysis, you’ll know how to strengthen your customer relationships!


Step 1

Discover Your Options

Start with a personalized demo. You’ll see a range of text analysis options and decide what’s right you.


Step 2

Review The Plan

We design a custom coding framework for your comments. When you love it, we start.

Step 3

Impress Your Boss

Monitor your portal. Share insights and actions with your team!

Turn your customer comments into data you can use!

See emergent themes classified and sentiment categorized in a Findings Report or Interactive Dashboard. You’ll know exactly why customers feel and think the way they do.

Start Now: Get the 5 Things You Need for the Best Text Analysis

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Takes a statistically-valid sample of your comments and analyzes them.

$1500-3000/Mini Project

Solutions are customized to your needs.

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Gives you nuanced metrics and detailed findings based on an entire corpus of verbatims.


Solutions are customized to your needs.

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All of what’s in Projects on an ongoing basis with a dashboard showing themes emerge in real time.


Solutions are customized to your needs.

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Analyst Raven Susu-Mago explains Text Analysis

Length: Under 2 minutes

  • The value of customer comments
  • The problem with only reading comments
  • Text Analysis advantages
  • Example
  • Interactive Dashboard

Start Now: Get the 5 Things You Need for the Best Text Analysis

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  • Red-alerts identify customers that need immediate action
  • Metrics show your progress in real time
  • Multilingual translation takes cultural nuance into account
  • AI text analytics becomes smarter and more specific
  • Instead of a staff member reading comments, you have an objective approach
  • Proven protocols build trust with stakeholders

Our Text Analysis Eliminates Subjectivity

A team of analysts work together to test and build a coding framework. The framework is used to classify comments by their emotional tones and conceptual attributes.

For Text Analysis, a team is essential because when multiple analysts examine the data independently and arrive at the same conclusions, you have a replicable system in which subjectivity has been removed. Ensuring objectivity fulfills a critical pillar of science and makes for sound customer feedback research.

You Deserve More than Word Clouds

Some companies turn to word clouds because they are a default chart for survey platforms. But word clouds are not objective; they don’t find the story in the data and they don’t show what actions to take. You deserve more than word clouds and that’s where our Text Analysis comes in.

Text Analysis: 3 Ways it’s Used

  1. Improve AI Text Analytics:  If you are using AI to decipher the meaning in your customers’ comments, it’s critical to have research analysts code against your AI. This not only improves your AI, it measures the extent to which AI is getting to the heart of what customers say.
  1. Survey Insights: If you have a survey and want a deeper understanding of why customers are rating you the way they do, Text Analysis is an essential addition.
  2. Outside of Surveys: The open-ended comments in surveys may be the most obvious text you’re collecting but customer reviews, interviews, and social media are all sources of text that’s worthy of analysis!

Read more about our Text Analysis process here.

Might Text Analysis add value to your survey?

Let’s discuss what our Text Analysis can do for you. We can cover a lot of ground in 15-25 minutes, just fill out the contact form and we’ll be in touch!