TrueData™ SURVEYS
Text Analysis: Uncover B2B Customers’ Priorities
You have customer comments. We extract the insights. Our expert-driven analysis reveals what matters to your customers.
B2B Survey Experts ﹡ Third-Party Objectivity ﹡ Software Included
We bring certified analysts, proven methods, and everything you need. No licensing costs, no learning curve.
Themes, Sentiment, and Signal
Raw comments hold more than just opinions They hold patterns, pain points, and priorities.
Through advanced text analysis, you’ll see what topics matter most, where customer sentiment spikes or dips, and which issues show up repeatedly across roles, regions, or segments.
Our process surfaces the signals that matter. Every open-ended response is categorized, quantified, and made clear, so your team can move from messy data to actionable customer insights.
B2B Insights Beyond the Algorithm
Most platforms stop at sentiment scoring and word clouds. But understanding your customers takes more than automation.
That’s why every insight is reviewed by a trained analyst—someone who checks for context, clarifies tone, and brings nuance to your survey text analysis. It’s how raw feedback becomes true customer research.
You don’t just get metrics. You get meaning—the kind of clarity that sparks action and guides smarter decisions.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
"*" indicates required fields
A good customer survey isn’t one click. It’s dozens of steps. We handle them all.
Let’s streamline your survey and give you data you can trust.
Built-In Features that Drive Growth
Save money. Software included.
No add-on costs. No upsells. No separate licenses. Just results.
Custom design. 100% bias-free.
Built from scratch to match your goals—no templates, no leading questions, no fluff.
Insights grouped by themes.
Evidence based, statistically valid data presented in priority order.
Human-coded text analysis + AI-assists.
Every open-ended response coded for nuance and clarity.
Highest response rates!
100% deliverability. 100% engaging. Surveys customers want to take.
CEO-ready Findings Reports.
Action-focused presentations designed for executives and frontline teams.
TrueData™ Surveys are for Companies
with High-Value Customer Relationships
Trusted by Companies Like Yours
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
"*" indicates required fields
Frequently Asked Questions
Survey text analysis is the process of examining open-ended responses to uncover patterns, sentiment, and priorities. It turns unstructured customer comments into structured findings the team can act on, using a combination of coding, theme extraction, and sentiment analysis.
Sentiment software gives you a polarity score (positive, negative, neutral) and sometimes a word cloud. That misses what matters most: context, sarcasm, mixed feedback in a single comment, and the difference between a passing complaint and a recurring theme. Our 6-step text analysis process combines NLP with researcher review, so the team sees the patterns that actually drive decisions, not just a sentiment percentage.
QCI™ (Quality of Customer Interaction) is our framework for assessing the quality of each customer interaction across multiple dimensions. Text analysis is one of the inputs: open-ended comments feed the QCI™ scoring alongside structured ratings. Together, they show not just what happened in an interaction, but how customers felt about it and why.
Any source with open-ended responses: Customer Satisfaction Surveys, CX Surveys, employee feedback, post-purchase questionnaires, support ticket comments, interview transcripts. The richer the source, the more the analysis surfaces. Customer interviews and VoC programs especially benefit, since both produce volumes of qualitative data that need expert handling to interpret accurately.
Yes. We cross-tabulate text findings by customer segment, product line, region, role, tenure, or any other variable in the dataset. This is where text analysis gets actionable. Knowing that “responsiveness” is a top theme is useful; knowing it’s the top theme specifically among accounts under $500K with one specific account manager is what drives change.
Text analysis is the engine that makes qualitative data usable inside a larger program. A Voice of Customer program produces feedback from multiple channels; text analysis is what turns those comments into the insights that get reported alongside the quantitative metrics. CX programs and customer interview projects work the same way: surveys and interviews produce the data, text analysis produces the findings.
More Resources
What Is Text Analysis—and Why It Matters for B2B
Text Analysis is the process of transforming written or spoken words into structured insights. In the world of customer experience, that means analyzing open-ended comments from surveys, support channels, or other feedback tools to uncover patterns, sentiment, and priorities. Rather than relying on guesses or assumptions, text analysis provides a data-backed view of what customers […]
Survey Text Analysis: What Open-Ends Reveal (That Scores Never Will)
Last Updated: June 5, 2025 Companies obsess over survey scores. But the real gold—the part where customers actually say what they think—is buried in the open-ended responses. These unstructured comments are where customers vent, explain, and suggest. It’s where emotion and insight live. And yes, of course, most companies look at them, usually plugging them […]
Analyzing Open Ended Survey Questions—Is AI Your Solution?
Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. Employees and customers can express themselves through text and say what’s really on their minds in a way that’s impossible through structured rating questions. Open-ends are your ‘gold’ but extracting the gold is challenging, which is why companies look […]
Not Another Word Cloud—Please!
Now that you’ve asked the Net Promoter question, what should you do with the follow-up question? Are you considering simply reading the comments, or using a word cloud to pull out major themes? Geoff Colvin writes in ‘The Simple Metric That’s Taking Over Big Business’ (May 2020, Fortune magazine) the star of Net Promoter is […]
If you’re thinking about Text Analysis for your open-ended feedback, let’s talk.
Only Need Software
Level 1
If you already have your survey designed, power it up with the best software and the experts who know how to use it.
$1500-$3000
Complete Design & Deploy
Level 2
All your survey questions, logic flow, rating scales, email campaign, and every other step are managed for you.
$6000-$9900
Get The Analysis Too
Level 3
Crosstabs, correlations, text analysis, dashboards, and findings decks with next-step actions presented to your team.
Varies by Complexity
Need Something More Tailored?
Not every challenge fits neatly into a package. We build custom research and survey strategies for teams with unique goals, complex audiences, or multi-phase initiatives.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
"*" indicates required fields
