TrueData™ SURVEYS

CX Analytics that Cut Through the Noise

See what’s working—and what’s not—with analytics built for clarity, action, and customer-focused growth.

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Interaction Metrics survey deliverable showing NPS crosstab segmentation by customer persona, driver correlation analysis, NPS trend over four quarters, topic frequency counts, and follow-up tracking with total CX score, competitive edge, and customer effort scores

Science-First ﹡ Human-Led ﹡ Software Included

We bring certified analysts, proven methods, and everything you need. No licensing costs, no learning curve.

About CX Analytics:

CX analytics help you go beyond scores and dig into what’s really happening with your customer experience.

It’s not just about collecting CSAT or NPS—it’s about knowing why customers are satisfied, what’s frustrating them, and where you’re winning or losing across different customer segments.

Our approach gives you clarity by breaking down the data by journey stage, customer type, and experience driver.

We combine expert analysis with AI tools to surface the issues that matter most and then work with you on how to solve them.

Whether you need to understand trends in customer feedback, track performance over time, or highlight gaps between expectations and reality, our CX Analytics make it possible. Everything we deliver is designed to help you make smarter, faster business decisions based on customer data you can trust.

Try Our Free CX Tools

We’ve built a suite of free tools to help you think more clearly about your surveys and your data — whether you’re designing a program from scratch or stress-testing what you already have.

Interaction Metrics GPT — Worried your survey’s too long? Not sure NPS still makes sense? Ask away. Our custom AI is trained by our team to deliver smart, bias-busting answers in real time. Serious insight. Zero fluff.

NPS Calculator — Calculate your Net Promoter Score and compare it against industry benchmarks.

Survey Sample Size Calculator — Find out how many responses you need for statistically valid results.

Survey Bias Buster — Paste in a survey question and get immediate feedback on leading language, vague wording, and skewed answer options.

Survey Best Practices Quiz — Eight questions that score your current survey approach across strategy, bias reduction, and analysis — with specific recommendations to improve.

Explore CX Analytics

Text Analysis

Customer Satisfaction Metrics

Customer Segmentation Analysis

Customer Experience Dashboards

Trusted by Companies Like Yours

5/5 – Outstanding

“Interaction Metrics provided insights into customer experience that we couldn’t achieve alone. Their Service Evaluations and Surveys have been eye-opening and transformative!”

Andrew Larsen Talent & Development Program Manager Acme Construction

5/5 – Amazing

“It was great to have Interaction Metrics do the kind of deep dive into our call center quality and analytics that is so desperately needed but that we just can’t make the time to do. A great service for a great value.”

Leah Wilson Executive Director The State Bar of California

5/5 – Impressed

“We continue to be impressed by the quality and clarity of Interaction Metrics’ Findings Reports and surveys. They have guided my team on how to stay on the cutting edge of the customer experience.”

Dennis Fitzgerald VP Customer Satisfaction Yaskawa America Inc.

Trusted by leading companies worldwide