TrueData™ SURVEYS
From the Founder: Martha Brooke
Why better customer feedback starts with better questions, third-party objectivity, and analysis that leads to action.
B2B Survey Experts ﹡ Third-Party Objectivity ﹡ Software Included
We bring certified analysts, proven methods, and everything you need. No licensing costs, no learning curve.
We’re Not for Everyone — and That’s by Design
I started Interaction Metrics because I kept seeing the same problem: companies were collecting customer feedback and doing almost nothing useful with it. Either the surveys were bad, the data was murky, or the findings got buried in a slide deck that no one acted on. That felt like a genuine waste of money and customer goodwill. There was a real opportunity to get better, so I built the company I wished existed.
At Interaction Metrics, we specialize in working with organizations that have high-value customer relationships.
This includes manufacturing companies, professional services firms, financial institutions, distributors, and more. Our clients share our commitment to making decisions based on real data rather than chit-chat or anecdote.
If that sounds like you, let’s talk.
Tempted to AI Your Survey?
The problem is that AI produces leading questions, unbalanced scales, and generic surveys based on templates, not custom solutions. Also problematic, AI can’t validate anonymity, weight responses based on what matters most, or conclusively interpret the nuances of narrative comments.
Interaction Metrics uses AI where it adds value and loses it where it doesn’t. Our analysts provide AI oversight, alignment, and objectivity.
AI may be a shortcut. But it isn’t a shortcut if it leads your company in errant directions.
A Little About Me
I’m a Certified Customer Experience Professional (CCXP) and hold a Six Sigma Black Belt — which means I care about both the human side of feedback and the statistical rigor behind it.
Before founding Interaction Metrics, I worked for two early dotcoms, Lucy.com and Food.com, and consulted for Nike and Adidas. I’ve spoken at the CXPA Leaders Conference, the Help Desk Institute, the Project Management Institute, and dozens of other industry events. The Los Angeles Times has quoted me as “a vocal critic of survey culture” — a badge I wear with some pride.
I have strong opinions about bad surveys. If you send me one you’ve received recently, there’s a decent chance I’ll have thoughts. I also have a slight obsession with question wording, a deep appreciation for a well-constructed scale, and I’ve probably read more academic research on response bias than is strictly healthy.
If you’re ready to turn your customer relationships into a genuine source of intelligence — let’s talk.
Martha L. Brooke Founder, Interaction Metrics
Trusted by Companies Like Yours
Additional Services
The customer journey involves more than customer feedback. For these 4 areas, I have an outsize role:
Frequently Asked Questions
Yes. Our sweet spot is any organization with high-value customer relationships — where understanding and retaining each customer genuinely matters. That includes B2B companies, professional services firms, healthcare organizations, financial institutions, and others. If losing a client or member would sting, we’re probably a good fit.
We work with small-but-serious companies, mid-market firms, and quite large organizations — including companies with international headquarters. What they share isn’t a headcount; it’s a commitment to making decisions based on real data rather than gut feel or anecdote.
If your customers are hard to win, important to keep, and worth truly understanding — we’re likely a fit. The best way to find out is a short conversation. Martha personally takes introductory calls and will tell you directly whether what we do matches what you need. Schedule a call here →
Reach out through our contact page or schedule directly with Martha. Most projects launch within one to four weeks of kickoff. We’ll start by understanding your goals, then recommend the right survey approach — whether that’s a TrueData™ customer survey, a client satisfaction program, or something else entirely — and build from there.
Interaction Metrics is an independent, full-service customer survey and CX strategy company founded by Martha L. Brooke in 2004 and headquartered in Portland, Oregon.
We design, deploy, and analyze customer and employee surveys for organizations with high-value customer relationships. Unlike survey software platforms, we manage the entire program — from question design and sampling through fielding, analysis, and executive-ready findings reports.
We are a certified Women Business Enterprise (WBE), a CXPA founding member organization, and rated A+ by the Chamber of Commerce.
Survey platforms are tools — they collect data, but they don’t design your study, interpret your results, or tell you what to do next.
Interaction Metrics is an end-to-end B2B customer survey and CX research partner. We provide expert survey design, sampling strategy, deployment from a real reply-to email address for maximum deliverability, advanced analysis including crosstabs and correlation, and findings presentations built for executive decision-making.
We also include software licenses — so clients don’t pay for platforms separately. The result is higher response rates, better data quality, and insights that actually get acted on.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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