Last Updated: January 31, 2025
Finding the right customer satisfaction survey company can make or break your ability to measure customer satisfaction and gain actionable insights.
The best firms do more than simply collect customer feedback—they help you interpret data, identify pain points, and enhance customer satisfaction.
This guide covers the top customer satisfaction survey companies of 2025. It covers their research services, their strengths, and how they can help businesses make data-driven decisions.
How We Picked
The selection process prioritized companies that deliver scientifically valid insights, ensure data integrity, and provide businesses with actionable feedback.
Each company provides in-depth insights to help businesses understand customers and make smarter decisions based on customer sentiment.
The top picks and honorable mentions explicitly offer customer satisfaction surveys and operate within the U.S., although not all are headquartered there.
Winner: Interaction Metrics
Interaction Metrics took the top spot in the list, but for good reason: It’s the only company on the list that provides 100% scientific, done-for-you customer satisfaction surveys with transparent online pricing.
Interaction Metrics handles everything from start to finish. That includes customer survey design that keeps your survey free of bias, data collection through multiple channels, text analysis for in-depth insights, custom metrics for clear reporting, and real-time dashboards—so you can monitor your data instantly and take action as insights emerge.
With real-time portals, you gain instant access to your survey results, allowing you to track trends, identify issues, and optimize customer experiences as they unfold. Interaction Metrics also writes and screens all survey questions for 20+ types of bias, ensuring scientifically reliable results.
This company also has multiple licenses with different survey software companies. That means it’s possible to program your survey in your preferred survey platform rather than being locked in and forced to use a specific piece of software.
Interaction Metrics approaches every project with a science-oriented mindset to keep results reliable, while needs-based survey services help businesses keep projects affordable and efficient.
Interaction Metrics can provide full-service survey design and implementation for as little as $850.
Runner Up: Beyond Feedback
Beyond Feedback is one of the only firms offering fully customized customer experience survey programs.
They provide customized reporting and analysis, survey deployment via email, SMS, and phone, and national benchmarking to compare against competitors.
Beyond Feedback offers guidance on survey design and program development to help businesses refine their strategy. Clients can customize their survey program based on their available resources, but they must handle some question writing themselves.
The best feature from Beyond Feedback is that they provide online and offline reporting, which gives businesses flexible ways to monitor insights in real time.
Honorable Mentions
The honorable mentions below are ranked from most to least preferred providers. The order is based on how comprehensive their survey services are, whether they specialize in CX surveys and their online reviews.
Companies that provide more extensive survey services and focus heavily on customer experience ranked higher on this list.
Satrix Solutions
Satrix Solutions is an excellent option for businesses looking for expert guidance in B2B customer experience and voice of customer services.
Their CX consulting services are paired with unbiased market research, and they offer survey, phone, and interview programs.
They provide customized reports that break down survey responses by role, product/service, and persona. Their in-depth analysis of unstructured data and verbatim feedback provides valuable insights.
Like Interaction Metrics, they also use practices proven to improve survey response rates.
Confero
Confero has been around for nearly 40 years and specializes in mystery shopping and customer surveys.
Their platform allows unlimited custom dashboard views, which makes it easy for management to organize customer insights in the way that works best for them.
Confero supports multiple survey delivery methods, including in-app, online, in-store, and phone. However, their social media monitoring services are an add-on rather than an included feature, which may be a drawback for some businesses.
Confero recommends purchasing a social media monitoring package to complement your survey, so it would be great to see them offer social media monitoring as a part of their survey package in the future.
Amplitude Research
Amplitude Research offers full-service survey administration and diverse customer research surveys, including net promoter score (NPS) and client testimonials.
One unique feature that we love is how each client is assigned a Ph.D. statistician to help with analysis, so you know your customer satisfaction surveys provide in-depth insights.
They also offer support for businesses that want to manage parts of the survey design process independently.
Amplitude specializes in various survey types, including internal customer satisfaction surveys, CRM surveys, member satisfaction surveys, and more.
Drive Research
Drive Research works with major brands like Google, Apple, and Amazon to provide enterprise-level customer insights and market research.
They offer a broad range of surveys, including CSAT surveys. They also provide actionable insights rather than just data.
However, their pricing is not as transparent as it could be, and you must request a quote to get a clear idea of what you’ll pay.
OvationMR
OvationMR is known for its strong organization and responsiveness. The company provides end-to-end survey support and has experience using popular survey tools like Qualtrics and SurveyMonkey.
They offer sample design, survey question development, cross-tabs, PowerPoint reports, and custom dashboards.
One unique feature is their refusal to stop sampling when incidence rates drop, which can be beneficial for hard-to-reach customers.
That said, this feature may increase costs to continue sampling when incidence drops, and you risk reducing the quality of your responses. It’s worth considering whether or not this type of feature is beneficial before you decide to work with OvationMR.
NBRI
NBRI specializes in market research and customer expectations analysis.
Their surveys are available in over 75 languages and integrate historical survey data for trend tracking.
They have experience working with major brands like Toshiba, Cisco, and Audi.
However, the biggest drawback is that they rely heavily on survey templates rather than offering fully customized questions.
Snap Surveys
Snap Surveys offers survey software with outsourcing options.
They use their own software to design and administer surveys. Customers are also fans of how they offer an end-to-end solution or partial assistance, depending on your needs. In addition, they offer discounts for government, education, and nonprofit organizations.
SSRS
SSRS offers full-service customer research with unique features like estimating survey yield and response rates.
Their multi-language survey capabilities make them a good fit for businesses serving diverse demographics.
Luce Research
Luce Research focuses on market research with interactive surveys.
They offer full-service survey and questionnaire design, along with multiple modes of interview. These include online, phone, mail, and SMS surveys.
Luce Research provides some standout features as well. For example, they can translate surveys into any language and have the ability to use interactive media to create more engaging customer survey experiences.
They’ll also estimate your survey yield and response rates, which is a feature most companies don’t advertise as part of their survey package.
More Customer Satisfaction Survey Companies
These companies offer customer satisfaction surveys, but didn’t earn honorable mentions because they’re mainly known for selling software or providing research/market research services.
That means you may have to write your own questions and email campaigns, program your surveys, configure your user portals, and do whatever else they require you to do to get started.
Simply put, these companies have great products and services, but you have to do more work to get your surveys up and running if you choose to work with them.
Customer Satisfaction Survey Software Companies
Software companies make their money by selling software, not by designing surveys. That’s why if you work with a software company to develop your survey, you’ll likely be left to do most of the heavy lifting.
These companies don’t typically write survey questions, manage email campaigns, or analyze feedback for key insights. They supply the tools, but leave users responsible for setup, deployment, and interpretation of results.
Qualtrics
Qualtrics is best for enterprise-level survey programs. It is highly customizable but complex for beginners.
While it handles intricate routing instructions well, its pricing transparency could improve.
SurveyMonkey
SurveyMonkey is an affordable and user-friendly platform. It’s great for launching surveys quickly and integrates well with other tools. However, some users report its routing logic is not as advanced as Qualtrics.
Medallia
Medallia stands out because it supports both customer and employee feedback. It also offers more transparent pricing than some competitors.
Customer Experience Consulting & Market Research Companies
CX Consulting companies can be a great resource for information, inspiration, ideas, and advice. That said, we didn’t include them in our top picks because they tend to offer more “one-size-fits-all” solutions, and generic templates and pre-written survey questions aren’t always capable of yielding the insights clients are looking for.
They may be able to help you design a survey in a limited capacity, but you’ll still be left to do a massive portion of the work alone.
Bain & Company
Bain & Company is one of the biggest, if not THE biggest, name in customer experience because they’re the originator of the Net Promoter Score.
To be clear, large companies see Bain & Company as an incredible partner. This company is so highly regarded that some enterprises would consider working with them for the “bragging rights” alone, even though they don’t offer comprehensive implementation.
Bain & Company is worth working with (if you can afford to), but it likely wouldn’t be the right choice for small or mid-sized businesses.
Walker
Walker provides customized CX strategies that are comprehensive beyond surveys, including journey mapping, strategic advisory, technology consulting, custom engineering, and more.
One key idea to keep in mind before choosing who to work with is that Walker is a partner of Qualtrics. That means if you work with them, they’ll probably encourage you to use Qualtrics—and while Qualtrics is great, it’s not perfect for every application. If you intend to use a different survey software, they may not be the ideal choice.
Forrester
Forrester focuses on benchmarking and CX insights but does not manage surveys, which makes them more of a consulting partner than a survey provider.
Bellomy
Bellomy is a full-service market research firm.
They offer a mix of qualitative and quantitative research methods that help businesses uncover trends and improve customer engagement through data-driven strategies.
One area they’re known for that stands out and sets them apart in the CX industry is their phone surveys. And if you intend to administer a phone survey, Bellomy is a fantastic choice.
Design Your Next CSAT Survey With Interaction Metrics
Choosing the best customer survey company depends on your needs. However, Interaction Metrics is the top choice if you want a comprehensive solution.
Interaction Metrics provides full-service, end-to-end customer satisfaction survey design using their own planning framework to simplify the development process and take as much work off your plate as possible.
All of their surveys are built from the ground up and screened multiple times to make sure they’re free from 20+ types of bias.
They also survey sub-populations from your customer base to ensure they’re represented accurately, and they’re the only customer satisfaction survey company that lists their pricing online.
For businesses aiming to improve customer satisfaction, Interaction Metrics offers the cutting-edge technology and deep understanding needed to drive meaningful improvements in customer experience.
No matter your industry, investing in the right customer insights firm can help you build brand loyalty, retain satisfied customers, and make better business decisions.
Schedule a call with the Interaction Metrics team to discuss your survey needs today. Biased questions are out. Representative samples are in. And objectivity is the standard.
Frequently Asked Questions
Which type of company is best to work with if my goal is to increase customer loyalty?
If increasing customer loyalty is your priority, working with a company that specializes in enhancing customer experience is best.
Full-service survey providers that offer enterprise feedback solutions and actionable feedback can help you analyze user behavior, uncover trends, and address key areas that impact loyalty.
Companies that have experience increasing retention rates and delivering business growth strategies are especially effective at helping brands build long-term customer relationships.
What is the best way to make sure my surveys are delivering actionable insights?
To ensure your surveys provide actionable feedback, focus on well-structured surveys that use a mix of open-ended questions and shopper insights techniques. To avoid designing flawed surveys, we recommend working with a 100% done-for-you partner like Interaction Metrics.
The best approach is to work with a company that aligns survey questions with your business objectives.
Working with a company that provides in-depth customer journey analysis and decision-making frameworks in addition to survey development will help you use survey responses to better understand your customer base.
Is it better to work with a full-service survey company or a market research company to develop surveys?
A full-service survey company is ideal if you need an end-to-end solution that includes online survey design, telephone interviewing, and data privacy compliance.
If you’re looking for high-level strategic analysis, a market research company may be better, as they focus on benchmarking satisfaction levels across various industries.
The right choice depends on whether you need quick turnaround surveys or long-term data-driven strategies to support your business goals.
How much does a customer satisfaction survey cost?
The cost of a customer satisfaction survey varies depending on factors such as the number of respondents, the complexity of the survey, and whether it includes enterprise feedback tools.
Basic surveys using popular platforms can be relatively inexpensive, while customized solutions that include customer journey mapping and in-depth data analysis can be more costly.
Companies looking for a cost-effective solution should assess pricing models that balance affordability with depth of insights.
Most companies don’t list their pricing on their website. Interaction Metrics does. We can develop your next survey program for as little as $850.
How do most companies track customer satisfaction?
Most companies track overall customer satisfaction through a combination of online surveys, telephone interviews, and enterprise feedback solutions.
They use data collected to measure satisfaction levels, identify customer needs, and evaluate key touchpoints in the customer journey.
Many businesses also leverage artificial intelligence and business analytics to process survey responses and gain a better understanding of trends that drive business growth.
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Care to discuss your next Customer Satisfaction Survey? Get in touch!
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