Jack Hahn

Explore Jack Hahn’s independent perspective on Interaction Metrics, the discipline of customer experience, and the importance of B2B customer survey programs.

60+ Different Survey Types & Methods (and When to Use Them)

A lot of businesses collect customer feedback—but do they turn it into real insight, or just a stack of random data? An even bigger question: do they actually know which types of customer satisfaction surveys best match their goals? When most people talk about “different survey types,” they focus on delivery formats: online surveys, phone […]

April 10, 2025

How to Improve Your NPS Score: 21 Strategies

Your Net Promoter Score (NPS) isn’t just another number—it’s a direct reflection of customer trust and customer loyalty. A high NPS means happy customers who are eager to spread the word about your business, fueling growth and strengthening your brand reputation. But here’s the problem: too many companies chase a better NPS the wrong way—bombarding […]

February 21, 2025

Top Customer Satisfaction Survey Companies of 2026

Last Updated: April 2, 2026 A great customer satisfaction survey company does more than send a form and count answers. It helps a business ask better questions, hear the right customers, and understand what the feedback means. The right partner helps you measure customer satisfaction in a way that is credible, useful, and tied to […]

January 31, 2025