TrueData™ SURVEYS

Your Due Diligence Questionnaire (and Other B2B Requirement Forms)

We design DDQs, SAQs, and other B2B questionnaires to give you clear insights into vendor risk, fit, and performance.

Word cloud showing the various B2B questionnaires offered by Interaction Metrics, including due diligence questionnaire, business requirement questionnaire, and self-assessment questionnaire
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Making DDQ and SAQ Forms Better

Vendors dislike filling these forms out. That’s a given. But disliking them isn’t the same as struggling through them, and the struggle is what produces unreliable data.

A well-designed B2B questionnaire works for both sides. It:

  • Makes it easy for you to compare answers and get back to vendors promptly.
  • Presents your company in a positive light.
  • Builds trust in the data, because the questions have been objectively vetted for clarity.
Two B2B employees completing an Interaction Metrics due diligence questionnaire on a tablet in a warehouse
Various Interaction Metrics B2B vendor assessment reports on a desk surrounding the word "assessment"

Controlling Risk Helps You Scale

Whatever you call the form, the stakes are the same. Vendors need to share their standards. You need formal documentation of their protocols for labor, security, quality, environmental practices, and more. That documentation is what helps your company to build and scale. It’s also what protects you from vendors who aren’t invested in your core values.

That risk is not theoretical. McKinsey notes that supplier risk often becomes the company’s own risk, especially when organizations lack visibility into supplier dependencies and vulnerabilities. That’s why the questionnaire itself matters: unclear questions produce unclear risk data.

The Types of B2B Questionnaires We Work On

Due Diligence Questionnaires go by many names. The label changes with the industry and the team requesting it. What stays constant is the underlying need: reliable information about a vendor or partner before or during a business relationship.

Deloitte describes third-party risk management as a process that includes sending questionnaires to third parties, scoring their responses, and determining what follow-up is needed. But the value of that process depends on the quality of the questions. If vendors interpret the questions differently, the scoring becomes less reliable.

Risk and Third-Party Oversight Questionnaires

  • Due Diligence Questionnaire (DDQ): The umbrella term for vetting a vendor or partner before or during a business relationship.
  • Vendor Risk Assessment Questionnaire: Evaluates the operational, financial, and compliance risks a vendor brings to the company.
  • Third-Party (Supplier) Risk Assessment Questionnaire: A broader version that covers contractors, partners, and other external parties. Here, the scope varies considerably. Some of our questionnaires focus only on supply chain protocols for Tier-1 suppliers; others reach Tier-2 and Tier-3 to uncover potential adjacent business risks.
  • TPRM Questionnaire: Shorthand for third-party risk management. With this questionnaire, we are usually working with compliance and GRC teams.

Qualification and Onboarding Questionnaires

  • Supplier Qualification Questionnaire: The purpose of this questionnaire is to vet new suppliers before adding them to an approved list.
  • Vendor /Partner Onboarding Questionnaire: Collects operational details, certifications, and capability data as a relationship gets underway.
  • Approved Supplier Questionnaire: The form a supplier fills out to earn or keep a spot on an approved list.
  • Self-Assessment Questionnaire (SAQ):  Asks the supplier to rate their own practices against a defined set of standards. SAQs can apply to any of the questionnaires on this list.
  • Supplier Assessment / Vendor Assessment Questionnaire: A general-purpose evaluation across operations, finance, and compliance.
  • Business Requirements Questionnaire: Captures the specifications for a specific project or purchase.

Quality Questionnaires

  • Supplier Quality Questionnaire: Reviews quality systems, defect rates, and corrective action processes.
  • Supplier Quality Audit Questionnaire: We use this during scheduled audits, often tied to ISO 9001 or industry-specific certifications.
  • Quality Management Questionnaire: Covers broader quality practices and continuous improvement programs.
  • Quality Maturity Assessment: Measures how developed a supplier’s quality function is against a defined model.

Compliance, Regulatory, and Security Questionnaires

  • Compliance Audit Questionnaire: Confirms adherence to relevant laws, regulations, and internal policies.
  • Regulatory Compliance Questionnaire: The focus is on the specific rules governing the issuer’s industry.
  • Gap Analysis Questionnaire: Identifies where current vendor practices fall short of required standards.
  • Information Security Questionnaire: Reviews how a vendor handles data, access controls, and incident response.

ESG and Sustainability Questionnaires

  • ESG Questionnaire: Covers environmental, social, and governance practices, often aligned with frameworks like GRI, SASB, or CDP.
  • Sustainability Questionnaire: Focuses on emissions, resource use, and sustainability reporting.
  • Modern Slavery Questionnaire: Required in UK and Australian jurisdictions. Assesses labor practices throughout the supply chain.
  • Conflict Minerals Questionnaire: Documents sourcing of tantalum, tin, tungsten, and gold to comply with conflict minerals rules.
  • Supplier Environmental Assessment: Covers environmental practices, ISO 14001 status, and impact reporting.
  • Responsible Sourcing Audit: A broader review of ethical sourcing covering ESG, labor, and environmental dimensions.

Procurement and Maturity Questionnaires

  • Maturity Assessment Questionnaire / Supplier Maturity Assessment: Scores a vendor’s practices against a structured maturity model.
  • Procurement Questionnaire: Used by procurement teams to evaluate suppliers in a single instrument.

Whatever form your B2B questionnaire takes, the underlying design problem is the same. Here’s what that looked like for one of our clients.

Business Case

One of our manufacturer clients had been using a Self-Assessment Due Diligence Questionnaire that came from their headquarters 5,000 miles away and reflected an entirely different set of cultural values. Before our involvement, the U.S. division had run the questionnaire through Google Translate. No knock on Google Translate. It’s great. For a DDQ, it’s the wrong tool. Ninety percent of the survey questions were deemed unclear by our client’s customers, and like so many other B2B questionnaires, it was served up in an Excel workbook.

Interaction Metrics’ Solution. We made substantial edits to the questions, the format, and every other aspect of the questionnaire. Vendors immediately preferred the user-friendly online method we used to deliver it, and so did our client.

  • Answers came in 50% faster.
  • Vendors wrote to thank our client and us, saying that with the prior questionnaires, they hadn’t really understood the questions they were answering.
  • The new protocol made every question crystal clear.

We also built the questionnaire to pass easily from one team to the next. This was important because the survey’s 139 questions spanned HR, Accounting, Operations, and Leadership. Below is a single redacted snippet from one screen in the new DDQ we built.

Screenshot from an Interaction Metrics DDQ

Let’s Look at Your B2B Questionnaire

If you have a B2B questionnaire that you’re currently running through Microsoft Forms, Google Docs, an Excel workbook, or any other substandard setup, let’s talk. The format matters as much as the questions. A questionnaire built in the wrong tool signals to vendors that your questionnaire isn’t a priority, and that signal shows up in the quality of their answers.

If you already have a professional license with an enterprise survey platform, we’d still like to give your questionnaire a second set of eyes. Most B2B forms have at least a handful of questions that vendors can interpret in at least three different ways. Finding those questions before launch is what separates a questionnaire that produces clean, comparable data from one that produces a spreadsheet full of questionable scores.

Two Ways We Work Together

  • Mini-projects. We edit what you have. We review your questions for clarity, bias, and order, then hand back a cleaner version you can deploy yourself.
  • Complete programs. We deploy the questionnaire and analyze the results. We design the form, host it on a clean platform, manage vendor outreach, and deliver analysis you can act on.

We’re open to both. Bottom line: if you have a B2B questionnaire, book a TrueData™ Demo. If we look like the right fit, we can follow your demo with a free audit of a few of your current  B2B supplier questions.

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“Interaction Metrics provided insights into customer experience that we couldn’t achieve alone. Their Service Evaluations and Surveys have been eye-opening and transformative!”
Andrew Larsen Talent & Development Program Manager Acme Construction
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“It was great to have Interaction Metrics do the kind of deep dive into our call center quality and analytics that is so desperately needed but that we just can’t make the time to do. A great service for a great value.”
Leah Wilson Executive Director The State Bar of California
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“We continue to be impressed by the quality and clarity of Interaction Metrics’ Findings Reports and surveys. They have guided my team on how to stay on the cutting edge of the customer experience.”
Dennis Fitzgerald VP Customer Satisfaction Yaskawa America Inc.
Trusted by leading companies worldwide
Certified Customer Experience Profressional
Customer Experience Professionals Association Foundin gMember
Best in Class CX Thought Leader
A+ Rated Chamber of Commerce
Interaction Metrics gets the 6 sigma black belt certification badge

"*" indicates required fields

Frequently Asked Questions

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April 18, 2025
Certified Customer Experience Profressional
Customer Experience Professionals Association Foundin gMember
Best in Class CX Thought Leader
A+ Rated Chamber of Commerce
Interaction Metrics gets the 6 sigma black belt certification badge

"*" indicates required fields