TrueData™ SURVEYS
Workplace Culture Surveys. Reveal What’s Real.
Beyond the mission statement, learn how your norms and unspoken rules shape the employee experience.

B2B Survey Experts + Third-Party Objectivity + Software Included
We bring certified analysts (CCXP) and proven methods. And, you’ll have no licensing costs, no learning curve.
Company Culture Survey
Workplace Culture Surveys measure what your company is really like—not what leadership hopes it’s like. They explore the values, behaviors, and everyday interactions that define how your team works together.
Unlike employee engagement surveys, ‘culture surveys’ reveal alignment (or disconnect) between stated values and lived experience. Shape stronger teams, diagnose toxic dynamics, and build a workplace that lives its values.

Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.





"*" indicates required fields

Not Just Tools. A Full-Service Solution.
Survey platforms give you software. We give you results.
We take care of everything—survey setup, anonymity protocols, and data analysis—so you can focus on action, not administration.
No costly software to invest in because we have it already. Just strategic insight delivered clearly. Let’s talk about how we can execute your company culture survey—end to end.
TrueData™ Surveys are for B2B Companies
with High-Value Customer Relationships

A good employee survey isn’t one click. It’s dozens of steps.
We handle them all.
Let’s streamline your survey and give you data you can trust.
Built-In Features that Drive Growth
Software included.
No add-on costs. No upsells. No separate licenses. Just results.
Custom design. Bias-free.
Built from scratch to match your goals—no templates, no leading questions, no fluff.
Thematic insights.
Evidence based, statistically valid data presented in priority order.
Human-coded text analysis + AI.
Every open-ended response coded for nuance and clarity.
Highest response rates!
100% deliverability. 100% engaging. Surveys customers want to take.
CEO-ready Findings Reports.
Action-focused presentations designed for executives and frontline teams.
Trusted by Companies Like Yours

The AI Survey Trap
AI builds surveys from templates, not experience.
At Interaction Metrics, we use AI where it adds value and lose it where it doesn’t.
Our analysts supply the oversight, alignment, and objectivity that AI can’t.
Built for B2B teams that need true survey experts, not another DIY tool.
Only Need Software
Level 1
If you already have your survey designed, power it up with the best software and the experts who know how to use it.
$1500-$3000
Complete Design & Deploy
Level 2
All your survey questions, logic flow, rating scales, email campaign, and every other step are managed for you.
$6000-$9900
Get The Analysis Too
Level 3
Crosstabs, correlations, text analysis, dashboards, and findings decks with next-step actions presented to your team.
Varies by Complexity
Need Something More Tailored?
Not every challenge fits neatly into a package. We build custom research and survey strategies for teams with unique goals, complex audiences, or multi-phase initiatives.
Sample Workplace Culture Survey Questions
Culture surveys cover themes including:
- Alignment between stated values and daily behavior
- Trust in leadership and coworkers
- Psychological safety and accountability
- Fairness in recognition and advancement
- Cross-team collaboration
- Communication norms
- How decisions actually get made
- For B2B: how culture shapes the work that reaches customers
Most culture surveys ask about these themes the wrong way. Agreement scales (“People here are treated with respect”) invite acquiescence and signal the answer the company wants. Questions with built-in conclusions (“How often do internal silos affect the customer experience?”) presume the finding before measuring it. Examples Interaction Metrics writes instead:
- The last time something went wrong on a project, what happened next?
- When was the last time someone in a meeting disagreed with the most senior person there?
- Think of the most recent promotion or recognition in your area. In your own words, why did that person get it?
- When work crosses departments, what typically slows it down or speeds it up?
- The last time a customer issue needed help from a team outside your own, what was that experience like?
- Describe an unwritten rule that shapes how work gets done here.
- What does the company say it values that doesn’t match what you see day to day?
These are examples, not a template. Every Interaction Metrics survey is custom-built for the company’s industry and goals. No leading language. No social desirability traps.
What Are Workplace Culture Surveys?
Workplace culture surveys are structured feedback tools designed to reveal how employees perceive their day-to-day work experience. Unlike employee engagement surveys, which focus on motivation and effort, company culture surveys investigate how values, expectations, and leadership actually play out.
They measure whether employees feel respected, included, and aligned with their organization’s mission, or if there’s a disconnect between what’s said and what’s done.
Why Workplace Culture Matters
A healthy workplace culture improves everything from employee morale to job satisfaction, retention, and productivity. When employees feel like they belong, they’re more likely to contribute new ideas, stay longer, and go the extra mile. In fact, Harvard Business Review finds that strong, adaptive cultures are a key driver of long-term business success.
On the flip side, a toxic or unclear culture can lead to employee burnout, high turnover, and even damage to the brand. And while engagement metrics can hint at these issues, only organizational culture surveys go deep enough to show what’s driving the experience.
What Do Culture Surveys Measure?
Our company culture surveys are customized to reflect your company’s core values and business goals. We measure a mix of:
- Leadership behavior and communication
- Psychological safety and accountability
- Equity, inclusion, and respect
- Workload expectations and work-life balance
- Collaboration norms and decision-making processes
We also include open-ended prompts to capture qualitative feedback that might be missed by numerical ratings alone. These comments often provide the most valuable insights into what employees are actually thinking.
Culture Surveys vs. Engagement Surveys
It’s important to understand the difference. While employee engagement surveys focus on energy, motivation, and commitment, culture surveys examine whether the organization’s culture aligns with its stated values.
In other words, engagement shows you how invested employees are. Culture shows you what they’re investing in.
A company can have high engagement but still struggle with misaligned or toxic behaviors. That’s why you need both engagement and culture assessments as part of your overall employee survey services strategy.
Designed for Clarity, Not Just Data
Software tools promise “insights,” but often deliver charts you have to decipher yourself. As a full-service employee survey company, we go far beyond that.
We write your questions, administer your organizational culture survey, analyze the survey responses, and present results in a clear, actionable format. Your report won’t be a wall of graphs—it will be a prioritized action plan.
We also protect anonymity at every step. That’s why our culture surveys get honest, thoughtful responses that reflect what employees are really feeling.
What the Results Reveal
When done right, company culture survey results surface:
- Areas where values aren’t being lived
- Differences in how teams experience the work environment
- Whether employees feel valued and safe to speak up
- Where to launch targeted initiatives
- Gaps between leadership perception and employee reality
They also help you track trends over time, benchmarking culture improvements alongside key business outcomes.
DEI and Workplace Culture
Culture and inclusion are inseparable. Our surveys are structured to reveal how employees from diverse perspectives experience your workplace. Are opportunities evenly distributed? Are all voices heard? Do you have an inclusive culture that truly promotes diversity? When designed thoughtfully, these surveys can inform policies that truly foster inclusion.
These questions matter not just for ethics, but for business success. Companies with high levels of inclusion consistently outperform their peers in innovation and retention.
Your Culture Survey, Managed Start to Finish
As your survey company for CX, we manage every aspect of your organizational culture survey, including:
- Custom survey design aligned to your goals and values
- Setup and distribution with anonymity protections
- Data analysis that includes both quantitative data and open-text analysis
- Strategic reporting for key stakeholders
This isn’t a plug-and-play tool. It’s a real partnership.
Benefits of Improving Workplace Culture
When you act on the insights from your workplace culture surveys, you can:
- Improve employee satisfaction and reduce attrition
- Increase psychological safety and trust
- Foster a more positive culture that aligns with your mission
- Boost innovation through inclusion and continuous learning
- Create a more engaged workforce
Culture is not a soft issue. It’s a performance driver.
How Often Should You Run a Culture Survey?
We recommend an annual or biennial organizational culture survey, paired with shorter pulse surveys to monitor key areas of change. This helps you stay ahead of issues and adjust quickly as your company evolves.
Preventing Survey Fatigue
We use only the most relevant employee survey questions to reduce survey fatigue while maximizing insight. Our hybrid approach of closed-ended and open-ended questions delivers the richest data in the shortest time.
Designed for Your Entire Company
Your culture affects the entire company. That’s why we provide detailed segmentations by team, tenure, geography, and more—so you can see how employees perceive your workplace in every corner of the organization.
Why Choose Interaction Metrics
Interaction Metrics is the employee survey company built for companies that are serious about change. With our science-based approach and full-service execution, you won’t just check the box on culture. You’ll understand it, improve it, and use it to create a more successful business.
Explore more of our employee survey services to see how we integrate culture surveys into your broader CX strategy.
Let’s Build a Healthier Culture
Your company culture is talking. Are you listening?
Let’s uncover the real story behind your mission statement. Contact us to start building a healthy company culture that empowers employees and drives success.
Frequently Asked Questions
A workplace culture survey is a research tool that measures how employees perceive the values, norms, behaviors, and leadership practices within your organization. Unlike employee engagement surveys, workplace culture surveys assess how closely your company’s stated values align with its actual day-to-day culture.
While both surveys gather employee feedback, they focus on different things. Employee Engagement Surveys measure motivation, fulfillment, and willingness to go the extra mile. Workplace culture surveys, on the other hand, assess the shared beliefs, behaviors, and expectations that shape your work environment. Culture surveys uncover what’s actually happening beneath the surface.
In B2B, customer relationships span long cycles and cross multiple departments. Sales hands off to onboarding, onboarding to account management, account management to service and renewal.
Culture determines whether those handoffs go smoothly or break. A siloed culture drops customer requests between teams. A blame culture produces account staff who protect themselves before the customer.
Culture surveys expose the internal dynamics that shape what customers actually experience. See B2B case studies for how this plays out.
AI tools draft surveys quickly, which is the problem. The output looks right and reads smoothly, but it routinely produces agreement-scale questions that invite acquiescence, loaded language that signals the answer the company wants, presupposing questions that build conclusions into the question, and missing coverage of the topics that actually predict cultural risk. AI also won’t manage the survey, validate anonymity, or interpret open-ends in a B2B context.
Interaction Metrics uses AI where it adds value, with certified analysts reviewing every survey for bias, alignment, and accuracy. A shortcut isn’t a shortcut if the data is wrong.
Anonymity protocols are built into every Interaction Metrics survey under the TrueData™ methodology.
We use built-in anonymity protocols and third-party administration to create a safe space for honest feedback. Employees are more likely to provide candid, valuable insights when they know their responses are confidential and won’t be traced back to them.
Most B2B companies run a full culture survey annually or every 18 months, with pulse surveys in between to catch shifts. Faster-growing or restructuring companies often need more frequent measurement, since culture changes fastest during periods of growth, acquisition, or leadership change.
Yes. While culture surveys don’t directly measure satisfaction, they reveal the underlying factors—like fairness, inclusion, and communication—that enhance employee satisfaction. Addressing these issues leads to a more positive workplace culture and better retention.
How do you analyze the survey results?
We provide a full-service analysis that includes:
- Quantitative data: Scores and trends on key indicators
- Qualitative feedback: The most common open-ended themes, ranked by frequency and importance
- Segmented insights: Breakdowns by department, tenure, location, and more
- Actionable insights: Specific areas to prioritize for improving workplace culture
You’ll receive a report that’s easy to understand—and ready to present to key stakeholders.
Absolutely. Our surveys explore how employees from diverse perspectives experience your workplace, including whether they feel heard, included, and treated fairly. These results can inform your DEI strategy and help promote diversity in meaningful ways.
Yes, and often more so. Remote and hybrid teams develop subcultures leadership rarely sees directly. Culture surveys give all employees, regardless of location, the same channel to describe what work is actually like. Segmenting results by location and work mode reveals whether the company has one culture or several.
More Resources
Workplace Diversity Survey: For DEI Program Success
Amazon CEO Jeff Bezos said, “It’s not only that diversity and inclusion are good for our business. It’s more fundamental than that — it’s simply right.” DEI programs may be right, but it’s no secret that they are controversial in the workforce. Employees are often skeptical when a workplace diversity survey is introduced, which makes […]
DEI Skepticism Can Be an Opportunity, Says Orange County Fire Authority
Former IBM CEO Ginni Rometty said, “Diversity and inclusion are not policies and programs. They have been integral to our habits, practices and purpose for more than 100 years.” True enough, DEI is so much more than a policy, it’s an approach, and a set of priorities. It’s the way an organization conducts itself. But […]