At Interaction Metrics, we believe the truth is good for business.
That’s why our mission is to help companies listen to their customers and employees in ways that are scientific, actionable, and free from bias. Every survey we design and every analysis we conduct is grounded in rigor—because in a world filled with inflated scores and feel-good feedback, only real data drives real results.
Founded by Martha Brooke, Interaction Metrics exists for the 1 in 100 leaders who want more than a checkbox approach to CX. Our clients don’t settle for shallow metrics or DIY dashboards—they demand precision, clarity, and insights they can act on with confidence.
Whether you’re uncovering the friction in a service journey, evaluating employee engagement, or testing customer loyalty, we’re here to turn messy feedback into metrics that matter.
Explore Our Core Areas
Meet the force behind Interaction Metrics. With a background in linguistics and operations, Martha brings a rare blend of analytical depth and business pragmatism. She’s spoken at CXPA events, been featured on top customer experience podcasts, and continues to lead the firm’s most complex client engagements.
What makes our surveys different? Do you need your own software license? How long does a typical project take? Get clear, detailed answers to your most pressing questions here.
Interaction Metrics collaborates with agencies, consultants, and private equity firms to deliver white-labeled or co-branded survey solutions. Learn how we extend your offerings with scientifically sound feedback programs.
This is the backbone of our approach. The TrueData™ Model ensures that every step—from survey sampling to analysis—is rooted in research standards, not marketing spin. Discover how it delivers more accurate, trustworthy insights.
New to Interaction Metrics? Start here. This page gives you a 360° view of who we are, what we do, and why our full-service approach to customer and employee feedback is different from anything else out there.