About/Overview
Interaction Metrics is the leading independent customer survey company for companies serious about CX. Our mission is to elevate customer experience through scientific, bias-free methods—delivering insights that ignite growth.
While we use SaaS platforms, we offer more than a traditional SaaS company. That’s because in addition to the software, we provide objective feedback that you can share and trust.
Why Interaction Metrics?
We focus on surveys because every response is a window into how customers and employees experience your company—and every question shapes what you learn.
But occasionally, surveys aren’t enough. When that’s the case, we pair them with other proven CX methods, like interviews and service evaluations, to capture a fuller picture.
Using science, strategy, and precision, we help you uncover the truth, build trust, and create momentum. Because better insights lead to better experiences—and real business growth.
Letter From Martha Brooke, Founder
At Interaction Metrics, we design surveys that capture the truth and deliver actionable insights. But customer experience is more than surveys—it’s every touchpoint, interaction, and moment that shapes how customers feel about your company. That’s why I personally lead four additional services designed to elevate every aspect of the customer journey:
Whether through surveys or added services, you get my oversight and full attention, with one goal in mind: growing your company.
Built-In Features that Drive Growth
Save money. Software and tools included.
No add-on costs. No upsells. No separate licenses. Just results.
Custom survey design. 100% bias-free.
Built from scratch to match your goals—no templates, no leading questions, no fluff.
Insights grouped by theme & urgency.
Evidence based, statistically valid data showing next steps.
Human-coded text analysis + AI-assists.
Every open-ended response coded for nuance and clarity.
Highest response rates!
100% deliverability. 100% engaging. Surveys customers want to take.
CEO-ready Findings Reports.
Action-focused presentations designed for executives and frontline teams.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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Trusted by Companies Like Yours
Who We’re For
Interaction Metrics is the customer survey company for teams ready to move beyond templates—and grow with reliable, objective data.
We work across industries, but we’re a particularly strong fit for:
- B2B manufacturers
- Healthcare organizations
- Financial Services
- SaaS and technology companies
- Private equity firms
What unites our clients is the belief that customer experience should be both profitable for companies and positive for customers. To that end, our clients prioritize evidence over instinct.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
"*" indicates required fields