For simple support surveys, conducting your survey inside Salesforce can work. But if you’re trying to understand the health of your customer relationships and what’s actually driving satisfaction, then the setup needs to be different.
Are you an HR Director, Head of People, HRBP, Chief People Officer, or a business leader responsible for retention and performance? If so, this article is for you, because, presumably, your goal isn’t merely to collect employee feedback and measure employee engagement, it’s to get honest insight you can use. First, let’s start with a […]
If you’re a Customer Success Director, Head of Customer Support, VP of CX, or charged with customer retention, this article will help you pick the right type of customer feedback questionnaire—because bottom line, don’t you want honest, actionable data you can use? Let’s start with the basics. How is a survey different from a questionnaire? […]
Key Takeaways: Net Promoter Score (NPS) is a specialized customer loyalty metric that measures the likelihood of a customer recommending a brand to a friend or colleague on a scale of 0 to 10. 66% of companies: This is the proportion of Fortune 1000 companies that rely on Net Promoter Score to benchmark their performance […]
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Key Takeaways: Customer experience management software is everywhere. From big platforms like Qualtrics and Medallia, to cheap tools offering free plans and simple summaries. This explosion of customer experience management software explains why every company everywhere is sending surveys. But what’s the quality of those surveys? Usually poor. We know they’re not actionable because, even […]
Customer experience research is evolving rapidly—especially for B2B companies, where their high-value relationships demand precision insights. That’s why earlier this month, for our B2B CXPA Roundtable, I hosted Matt Egol, Jack-Morgan Mizell, and Gillian Salerno-Rebic to explore the possibilities and limitations of using AI for research. I posed questions to the group to get their take […]
Your Reply-To Address Matters! An essential email survey best practice is this: Use a Reply-To email address that actually works. Too many companies send surveys from a Do-NOT-Reply address which frustrates customers and lowers response rate. At Interaction Metrics, we develop surveys, launch them, and make sense of the data—using a reply-to email address […]
Key Takeaways: You’ve probably been on the receiving end of a bad survey. Maybe it asked you to rate a delivery you never received. Or it forced you to choose between three irrelevant response options, none of which applied to you. Or perhaps you actually took the time to explain a problem in your own […]
Customer Effort Score (CES) measures how hard it is for your customers to get help from your customer service teams. And if you’ve ever had a hard time canceling a subscription or fixing a billing issue, you know exactly why it matters. Has this ever happened to you? You clicked through five help articles, waited […]
Qualtrics is the industry standard for customer experience surveys. But that doesn’t mean it’s the right fit for everyone. If you’re a large enterprise with a team of analysts and a six-figure budget, it might be perfect. But for most companies? It might be too expensive, clunky, or bloated with features you’ll never use. The […]
Key Takeaways: A lot of businesses collect customer feedback—but do they turn it into real insight, or just a stack of random data? An even bigger question: do they actually know which types of customer satisfaction surveys best match their goals? At Interaction Metrics, we start with what you need to learn, who you need […]
What Is Customer Retention and Why Does It Matter? Customer retention may sound like business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Think about your favorite coffee shop. Maybe they offer you a punch card where you earn a free coffee after ten purchases. That’s […]