TrueData™ SURVEYS
Our Survey Pricing
The complexity of your project or program determines its fee.
B2B Survey Experts + Third-Party Objectivity + Software Included
We bring certified analysts (CCXP) and proven methods. And, you’ll have no licensing costs, no learning curve.
Only Need Software
Level 1
If you already have your survey designed, power it up with the best software and the experts who know how to use it.
$1500-$3000
Complete Design & Deploy
Level 2
All your survey questions, logic flow, rating scales, email campaign, and every other step are managed for you.
$6000-$9900
Get The Analysis Too
Level 3
Crosstabs, correlations, text analysis, dashboards, and findings decks with next-step actions presented to your team.
Varies by Complexity
Need Something More Tailored?
Not every challenge fits neatly into a package. We build custom research and survey strategies for teams with unique goals, complex audiences, or multi-phase initiatives.
How Our Research Process Works
Every research initiative follows a structured methodology split into distinct operational phases:
Consulting: Pre-Research Alignment (Optional)
For teams that “don’t know what they don’t know,” we start with consulting before any survey goes out. We review your current surveys and past research for the gaps and missed opportunities. We plan how your distinct customer groups should be segmented for surveying and analysis. And we explore your contact list to find the fields, like industry or tier, that will sharpen the resulting analysis and dashboards.
Phase A: Design & Deploy
This phase focuses on crafting survey questions, establishing precise rating scales, configuring complex skip logic, and launching response campaigns.
- Cost Drivers: Survey length and question gating complexity dictate the setup hours required. A 10-question pulse survey takes significantly fewer design and QA hours than a 40-question enterprise diagnostic.
Phase B: Analyze & Find
This phase turns raw survey data into actionable findings, uncovering the signal in the noise.
- Cost Drivers: Pricing scales with response volume and analytical depth. A simple single-metric summary (like baseline NPS) is straightforward. Multi-departmental studies analyzing hundreds of variables across thousands of respondents require deeper cross-tabulations, correlation matrices, and customized departmental reports.
Phase C: Answer & Act
For organizations seeking ongoing execution support, Phase C provides advisory guidance, action planning workshops, and stakeholder alignment to ensure survey findings translate into organizational change.
What Factors Move the Price?
Where a specific project lands within the Level 1–3 tiers depends on four primary variables:
- Survey Length: More questions mean more layout design up front and more data synthesis after fielding.
- Logic Complexity: Conditional branching, quota routing, and dynamic paths require rigorous testing and quality assurance before deployment.
- Response Base & Analysis Opportunity: List size alone does not drive cost. However, a larger response base enables richer statistical options—allowing crosstabs and correlation analyses by department or persona to hold up under scrutiny.
- Program Cadence: Transactional vs. Relationship deployment structure.
Continuous vs. Periodic Program Cadence
Cadence is an operational choice based on your strategic goals, independent of your selected pricing level:
- Transactional Surveys: Real-time feedback triggered by ongoing customer interactions (such as tech support tickets or service repairs). These run continuously and operate on a predictable monthly fee.
- Relationship Surveys: Comprehensive evaluations of overall account health across your entire customer base. These run periodically (quarterly or annually) and are billed per deployment.
Explore Our Full Process Page | Contact Us to Scope Your Survey
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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