Qualtrics is the industry standard for customer experience surveys. But that doesn’t mean it’s the right fit for everyone.
If you’re a large enterprise with a team of analysts and a six-figure budget, it might be perfect.
But for most companies?
It might be too expensive, clunky, or bloated with features you’ll never use. The interface is dense, the support may not be as responsive as you need, and the learning curve is steep.
So, unless you’re running global, multi-departmental programs, quite possibly it’s more than you need.
At Interaction Metrics, we help organizations of all sizes improve how they collect and use feedback. And we know from experience: having the right survey tool is just one part—but a critical part— of your survey success.
That’s why we’ve put together this guide. It’s a curated list of 17 Qualtrics alternatives, each chosen for a specific strength—whether that’s streamlined online surveys, better integrations, or smarter ways to tie customer feedback data to revenue.
(If you’re ready to discuss the best survey software for your company, skip this article and click here to contact our team. We have software licenses with the top survey software providers, which saves you time and money because when you do your survey with us, we include all the software you need.)
Why Look for Alternatives to Qualtrics?
Qualtrics is a powerful survey platform—but for some companies, it’s overkill.
It was built for organizations with the resources to manage layered feedback systems, not for lean teams that need quick, actionable customer feedback analysis.
Here’s why so many teams start shopping for alternatives to Qualtrics:
- There’s a high cost for core feedback collection methods, often starting at a minimum spend of $5000 per year, or more
- It has a complex user interface that slows down setup
- It comes with limited flexibility for niche use cases and personalized surveys
- Its portals aren’t as customizable as some other interfaces, like Alchemer.
- Many plans are priced based on how many responses you get.
Meanwhile, the customer experience software space is vast and there are competitors that offer simpler reporting tools, comparable (or better) design, and stronger value.
I’ll get to the top 17 Qualtrics alternatives in just a minute, but first, a shameless plug for Interaction Metrics.
While we are not a software (Saas) company like Qualtrics, we’re the best alternative in that we already license Qualtrics and other software. This means if you don’t want to waste time learning a complicated survey platform, you may want to consider us. We’re a full-service survey company handling everything you need including survey design, deployment, analysis, reporting, and more.
Bottom line: with us, you get access to world-class software without paying for it directly or learning how to use it.
Features & Usability
Instead of logging into yet another survey tool, you’ll have a team of survey scientists who create and manage everything for you.
No software setup, no design headaches, no analysis left to guesswork.
Every survey is tailored to your specific goals using a 20-point bias checklist that removes skew and uncovers what truly drives customer behavior.
Interaction Metrics also blends text mining, correlation analysis, and cross-tabs to deliver insights you can actually act on without lifting a finger.
Best For
Organizations of any size that want expert-built surveys, top-tier analytics, and full access to premium platforms without paying for or managing the tools themselves.
Compared to Qualtrics
Where It Wins:
- No learning curve—everything is handled for you
- Access to top tools without the subscription cost
- Scientifically designed surveys that eliminate bias and reveal real insights
- Fully managed, end-to-end survey services
Where It Falls Short:
- Not a self-service platform—best for teams that want expert execution, not DIY
Top 17 Qualtrics Alternatives
Each of the following platforms is designed to help you collect customer feedback, analyze it, and act on it, without the bloated overhead of a large enterprise solution.
1. Medallia
Medallia’s CX management software is a strong Qualtrics alternative for large companies that want real-time feedback and AI-powered insights. It’s built to collect and analyze data from multiple channels—email, social, mobile apps—and turn that into clear, actionable insights.
Features & Usability
Key features include dynamic dashboards, role-based reporting, and Ask Athena, its AI tool for identifying sentiment trends. It’s rated slightly higher than Qualtrics on G2 for ease of use, though setup can still be complex for smaller teams.
Best For
Enterprise teams (especially in finance or hospitality) that need visibility into the full customer journey and fast insights from multiple touchpoints.
Compared to Qualtrics
- Where It Wins:
- Stronger real-time feedback loops
- More robust out-of-the-box integrations
- AI-powered text and sentiment analysis via Ask Athena
- Where It Falls Short:
- Fewer pre-built survey templates
- Less flexible for custom survey design
- High pricing and complexity make it a poor fit for smaller organizations
2. SurveyMonkey
SurveyMonkey is a go-to online survey tool for small businesses and teams that need simple feedback collection. It’s easy to use, affordable, and offers a free plan that makes it a strong alternative to Qualtrics for basic survey needs.
Features & Usability
With a drag-and-drop builder, mobile apps, and integrations with Google Drive, Slack, and Office 365, SurveyMonkey is built for speed and ease. It offers custom question types, logic, and multilingual support, though its analytics are more basic compared to Qualtrics.
Best For
Small to mid-sized businesses, nonprofits, or solo users who need quick, easy-to-deploy surveys—like customer satisfaction or market research—without complex features.
Compared to Qualtrics
- Where It Wins: Easier to use, significantly cheaper, and ideal for mobile and casual survey users.
- Where It Falls Short: Lacks deep analytics, extensive customization options, and scalability for large enterprise needs.
3. InMoment
InMoment is built for enterprises looking to gather insights from structured and unstructured feedback across multiple channels. It’s especially strong in the software and IT sectors.
Features & Usability
InMoment includes AI-driven analysis, pre-built survey templates, and omnichannel user feedback collection.
It provides 24/7 support and excels at qualitative data analysis, but may lack the advanced features other survey tools like Qualtrics offer for deep research use cases.
Best For
Large companies that need to manage customer experience across multiple channels and want strong AI tools for analyzing surveys with written or spoken feedback.
Compared to Qualtrics
- Where It Wins: Stronger at handling unstructured data, easier to launch with pre-built templates, and more focused on real-world customer touchpoints.
- Where It Falls Short: Pricing lacks transparency, and its security ratings are mid-tier—something to consider for regulated industries.
4. Survey Vista
Survey Vista is a Salesforce-native survey tool designed for HR teams at mid-sized businesses. It’s mobile-optimized, easy to launch, and budget-friendly.
Features & Usability
Survey Vista includes templates for NPS, CSAT, engagement, and exit survey creation. It supports SMS/MMS and offline collection, with exportable reports (XLS, CSV, PDF) and HRIS integration via API. Metrics Cards display real-time scores.
Best For
Mid-sized companies in education, healthcare, or hospitality that need to collect regular employee feedback on a lean budget.
Compared to Qualtrics
- Where It Wins: More affordable, mobile-first, strong HRIS sync, easy to deploy. The biggest benefit is the immediate tie-in to Salesforce – no need to use Zapier or similar tools.
- Where It Falls Short: Limited analytics depth and scalability.
5. Typeform
Typeform is ideal for small businesses and marketers who want interactive mobile surveys with user-friendly interfaces that are quick to build.
Features & Usability
Known for its conversational, interactive survey designs and smooth mobile experiences, Typeform offers over 3,000 customizable survey templates, supports logic jumps, and makes surveys feel more personal. Great for marketers and small teams looking to boost response rates without technical hassle.
Best For
Teams prioritizing design, speed, and usability over advanced analytics, like marketers and small business owners.
Compared to Qualtrics
- Where It Wins: Affordable, visually engaging, mobile-optimized, template-rich. Very immersive, super engaging interface for open-ended questions. If you’re primarily interested in asking open-ended questions, Typeform is the go-to choice.
- Where It Falls Short: Limited analytics and scalability for complex research. Not as strong as Qualtrics for asking quantitative questions.
6. Alchemer
Alchemer is a strong Qualtrics alternative for teams that want advanced survey tools without the enterprise price tag. It’s easy to deploy, compliant with HIPAA and GDPR, and supports offline data collection.
Features & Usability
Alchemer offers 43+ question types, robust logic options, offline collection via “Offline Links,” and integrations with 400+ platforms.
Its setup is quicker than Qualtrics, so it’s ideal for teams that want customization without a long onboarding process.
Best For
SMBs and research teams in need of compliant, customizable surveys and offline collection, without paying enterprise-level rates.
Compared to Qualtrics
- Where It Wins: Lower cost, easier to implement, strong offline and privacy features. A beautiful, customizable, real-time portal with filters gives agency over your data.
- Where It Falls Short: Lacks Qualtrics’ deeper analytics, and yet those analytics don’t replace the type of robust analytics like you’d get through SPSS. Their interface for the NPS question could be better.
7. AskNicely
AskNicely is a great fit for service-focused teams that need fast, actionable customer feedback. It’s easy to use, built for frontline teams, and more affordable than Qualtrics.
Features & Usability
AskNicely specializes in real-time NPS and CSAT surveys with automated workflows. Feedback is routed to the right teams instantly, with built-in alerts, Slack integration, and review requests. It’s designed for action, not research-heavy programs.
Best For
Healthcare, retail, and hospitality teams focused on daily customer experience and staff motivation.
Compared to Qualtrics
- Where It Wins: Lower cost, faster feedback loops, frontline-friendly.
- Where It Falls Short: Limited analytics and not designed for enterprise-scale research.
8. Zoho Survey
Zoho Survey is a budget-friendly, simple survey tool for SMBs—especially those already using Zoho CRM. It’s built for quick, integrated feedback collection.
Features & Usability
The platform includes unlimited surveys and questions, logic branching, CRM syncing, and quota controls. Analytics are basic, but the platform integrates seamlessly with other Zoho tools.
Best For
Zoho CRM users and small businesses looking for easy-to-manage customer or employee surveys.
Compared to Qualtrics
- Where It Wins: Cheaper, easier to use, and deeply integrated with Zoho CRM.
- Where It Falls Short: Not built for complex research or advanced analytics at scale.
9. QuestionPro
QuestionPro is a user-friendly, flexible alternative to Qualtrics for small to mid-sized businesses that need strong survey tools without the enterprise price tag. It’s especially well-suited for industries like education, healthcare, and market research.
Features & Usability
QuestionPro supports unlimited surveys, logic (branching, skip, loop), and strong analytics like sentiment analysis and heatmaps. It offers 24/7 support and platforms for CX and employee feedback. Its intuitive interface uses a drag-and-drop builder to make complex surveys manageable.
Best For
SMBs that need flexible, compliant survey tools (HIPAA, GDPR, ISO 27001), especially in industries where usability and data integrity are priorities.
Compared to Qualtrics
- Where It Wins: More affordable, strong compliance, easy to use, rich features.
- Where It Falls Short: Less advanced for predictive analytics and large-scale enterprise research.
10. SurveySparrow
SurveySparrow is a strong Qualtrics alternative for small to mid-sized businesses. It’s known for its clean interface, responsive support, and chat-style surveys that boost response rates.
Features & Usability
SurveySparrow supports NPS, 360-degree feedback, offline surveys, and quizzes—all with conversational formatting. Surveys can be created in minutes, and the platform offers conditional logic with integrations to 2,000+ analysis tools.
Best For
Startups and small teams focused on customer experience or employee engagement who need a flexible, easy-to-launch survey solution.
Compared to Qualtrics
- Where It Wins: Easier to use, more affordable, better customer support.
- Where It Falls Short: Fewer analytics and advanced research tools—not ideal for complex enterprise needs.
11. CustomerGauge
CustomerGauge is purpose-built for B2B organizations that want to connect customer feedback directly to revenue. It’s perfect for companies focused on retention, growth, and reducing churn.
Features & Usability
CustomerGauge uses Account Experience™ to tie CX data to upsells, referrals, and churn reduction. It offers account tracking and a high support rating on G2 (9.6 vs. Qualtrics’ 8.7). Specifically designed for B2B workflows with built-in revenue attribution.
Best For
Mid-sized to enterprise-level B2B companies in tech, manufacturing, and CPG aiming to grow accounts and reduce churn.
Compared to Qualtrics
- Where It Wins: B2B-focused, stronger support, built-in revenue tracking.
- Where It Falls Short: Less useful for B2C, limited pricing transparency and integrations.
12. Chattermill
Chattermill is an AI-powered feedback platform for mid-sized businesses that want to turn customer feedback into revenue-driving insights without the steep learning curve of enterprise tools.
Features & Usability
Chattermill uses Aspect-Based Sentiment Analysis and Generative AI to analyze support tickets, surveys, and product feedback across channels.
It comes with onboarding support, a dedicated Customer Success Manager, and training via the CX Intelligence Academy.
Best For
E-commerce, tech, and hospitality teams aligning around customer feedback to improve products and drive growth.
Compared to Qualtrics
- Where It Wins: Stronger CX-focused AI, easier setup, and better suited for growing teams.
- Where It Falls Short: No support for employee feedback or complex enterprise-wide programs.
13. Retently
Retently focuses on core CX metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES).
It’s a streamlined alternative to Qualtrics for teams that want to improve customer loyalty and customer sentiment without enterprise-level complexity or cost.
Features & Usability
Retently offers omnichannel feedback collection (email, SMS, in-app) and real-time dashboards. The no-code setup is fast, and filters allow for campaign-level analysis. It also integrates with Salesforce, HubSpot, Shopify, and more.
Best For
B2B and e-commerce brands in tech, fashion, and beauty looking to track loyalty metrics and customer sentiment without IT overhead.
Compared to Qualtrics
- Where It Wins: More affordable, fast setup, strong CX metric focus, easy integrations.
- Where It Falls Short: No predictive analytics or enterprise-level segmentation.
14. GetFeedback
GetFeedback is a lightweight, Salesforce-friendly survey tool built for speed. It’s designed to capture customer feedback tied directly to CRM activity, making it ideal for Salesforce-heavy organizations.
Features & Usability
GetFeedback supports email, SMS, and website surveys with automated triggers tied to CSAT and customer milestones. Includes customizable branding and dynamic content.
While setup is mostly plug-and-play, Salesforce-specific options may need some extra configuration.
Best For
Mid-size to large B2C teams using Salesforce that want a quick, automated way to collect feedback linked to lead gen, recruiting, or onboarding workflows.
Compared to Qualtrics
- Where It Wins: Easier to use, cheaper, and tightly integrated with Salesforce.
- Where It Falls Short: Basic analytics, limited customization, and less value outside the Salesforce ecosystem.
15. HSD Metrics
HSD Metrics is an HR-specific survey platform built for mid-sized businesses focused on employee engagement, retention, and lifecycle feedback.
Features & Usability
HSD Metrics offers surveys for onboarding, engagement, exit interviews, stay surveys, and 360-degree feedback.
Reports include real-time results, demographic breakouts, benchmarks, and improvement priorities.
It integrates with HRIS systems using a REST API, allowing teams to sync survey data with existing HR tools.
Best For
Mid-sized companies in healthcare, hospitality, or education that need focused, easy-to-use HR survey tools.
Compared to Qualtrics
- Where It Wins: More affordable, HR-focused, real-time reporting, strong HRIS integration.
- Where It Falls Short: Lacks predictive analytics and enterprise-level scale.
16. Pisano
Pisano is a cost-effective platform for mid-sized teams collecting employee and customer feedback. It’s built for non-technical users and balances ease with flexibility.
Features & Usability
Pisano supports onboarding through exit surveys, with real-time dashboards and web widgets for live feedback. Includes REST API integration with HRIS platforms for seamless data flow.
Best For
Mid-sized businesses in banking, retail, and hospitality that need actionable insights without enterprise complexity.
Compared to Qualtrics
- Where It Wins: Lower cost, user-friendly, HR/CX hybrid focus, real-time dashboards.
- Where It Falls Short: Limited advanced analytics and scalability.
17. Mopinion
Mopinion is a feedback tool for mid-sized B2B and e-commerce brands looking to track customer sentiment across websites, email, and apps.
Features & Usability
Mopinion supports NPS, CSAT, and CES surveys with logic-based flows and real-time dashboards. It integrates with Salesforce, Google Analytics, and HubSpot.
While the UI is intuitive, dashboard navigation could be improved.
Best For
Mid-sized B2B or e-commerce companies that need fast, no-code tools to track customer satisfaction surveys and improve CX through web widgets and omnichannel surveys.
Compared to Qualtrics
- Where It Wins: Lower cost, easier setup, customer-focused tools, and solid integrations for small to mid-sized teams.
- Where It Falls Short: Lacks advanced analytics, benchmarking, and the scalability required for large enterprise environments.
How To Choose The Right Tool
There’s no one-size-fits-all survey solution. The right tool depends on your team size, your goals, and how you plan to use the feedback data.
Match your needs with the platform’s strengths:
- Size and budget – Mid-sized teams can thrive on tools like Mopinion or Survey Vista. Large enterprises may need a comprehensive experience management platform like Qualtrics.
- Integrations – Using Salesforce? Try Survey Vista or GetFeedback. Need to sync with a CRM or analytics platform? Look for data management and reporting capabilities.
- Analytics – Want to just track NPS and CSAT? Most tools can do that. Need to identify emerging trends across departments with predictive insights? You’ll want more robust reporting tools.
And finally, consider philosophy.
Some CX management software is designed to blast out customer feedback surveys to anyone with an email address.
Other options focus on respectful, thoughtful design that actually helps you improve the experience.
At Interaction Metrics, that’s our specialty.
Access the Best Qualtrics Alternatives With Interaction Metrics
Choosing a Qualtrics alternative is just the first step. But what if you didn’t have to choose (or learn) any new platform at all?
At Interaction Metrics, we believe great surveys are about more than just the tool.
They’re about getting clear, bias-free insights without burning time learning complicated software or paying extra for platforms you don’t even want to manage.
Think about it: buying Photoshop doesn’t mean you’re a designer. Similarly, just because you have survey software doesn’t mean you’re getting reliable, decision-ready insights.
That’s why we do things differently.
We handle everything—from survey creation to data analysis—with a level of scientific rigor you won’t find in off-the-shelf tools.
And because we already have licenses for platforms like Qualtrics, PowerBi, Alchemer, and SPSS, you get access to enterprise-grade software without the subscription fees or technical setup.
We believe that surveys should reveal truth, not create confusion. That’s why our approach is built on the three pillars of our TrueData™ system:
True-Facts: Proven Surveys
We uncover real insights with scientifically valid, bias-checked survey designs.
Every survey is custom-built around your goals—whether you’re measuring NPS, capturing open-ended feedback, or exploring loyalty drivers.
Our 20-point bias checklist eliminates skew so you hear what your customers actually feel.
True-Tech: Turnkey Technology
You don’t need to wrangle tools or manage software. We already have licenses for platforms like Qualtrics, SPSS, Power BI, and more. You never pay extra for tech when you work with us.
And because we manage every step of the process, you get seamless execution without draining your team’s time.
True-Insight: Actionable Analysis
Forget dashboards that gather dust. We translate feedback into real business intelligence using cross-tabs, correlation analysis, and text mining.
That means you get clarity on what’s driving loyalty, churn, and growth, so your next move is always backed by data.
Surveys done right can transform your business.
Done wrong, they’re just another email in the trash.
If you’re serious about customer insight, don’t settle for noise. Go for truth. Learn more about Interaction Metrics today.
Frequently Asked Questions
What’s the best free Qualtrics alternative?
If you’re looking for a no-cost option, Zoho Survey offers a free plan that lets you collect up to 100 responses per survey. They also offer free trials for their paid plans. Survey Vista also has a free plan that lets you collect up to 200 responses.
Zoho lets you create surveys with basic features and reporting, while Survey Vista comes with seamless integration with Salesforce and up to 200 survey responses.
Just keep in mind that free tools often come with limits on responses, features, or a lack of custom branding and advanced features.
What are the top Qualtrics competitors for small businesses?
For smaller teams, affordability and ease of use matter most. Top picks include:
- Typeform – Beautiful, interactive surveys that are easy to build, especially if you only really care about open-ended questions.
- SurveyMonkey – A familiar option with flexible pricing and solid mobile support.
- Alchemer – Great for advanced logic without the enterprise complexity.
These platforms balance power and simplicity without requiring a full IT team to run.
How do I compare data collection features?
Start by looking at:
- Question types – Do you need NPS, CSAT, CES, or open-ended responses?
- Logic & branching – Can the survey software adapt based on answers?
- Multichannel delivery – Can you collect data via email, SMS, web, and mobile apps?
Once you’ve nailed the basics, check for export formats, quota settings, and whether results can sync with your CRM or HRIS.
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Care to discuss your next survey? Get in touch!
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