Customer Surveys & Other CX Methods
Contact UsReady for Customer Experience Insights?
We combine the principles of science with cutting-edge tech while maintaining affordability. Methods: workshops, customer service evaluations, and a wide range of surveys. Contact us.
Don't Settle, Use the Best Methods
Biased questions are out.
Representative samples are in.
Objectivity is the standard.
Use NPS but recognize its limitations.
Customer verbatims are valued.
Nuanced analysis wins.
Customer Surveys & Other Methods Too
5 Survey Mistakes Costing You Customers ➔
Get Our Free Guide
"We use Employee Surveys by Interaction Metrics to measure gaps between how our employees think we’re performing and how our customers say we’re actually doing. Where our employees have blind spots we take action. Because of this, we’ve improved the customer experience year over year!"
Don McNair, Senior Director Customer Interaction Center Yaskawa America
"Interaction Metrics has given us detailed insights about the customer experience that we never could have achieved on our own. Their Service Evaluations and Surveys have been eye-opening and transformative!"
Andrew Larsen, Talent & Development Program Manager, Acme Construction Supply Inc.
"Interaction Metrics has been a great partner on [employee] survey deployment, reporting, and gleaning insights from the data. The recommendations for next steps, provided by Interaction Metrics, were well received and we look forward to incorporating the feedback. Kudos to the Interaction Metrics team for a job well done!"
Stephanie Holloman, Assistant Chief/Human Resources Director, Orange County Fire Authority
"It was great to have Interaction Metrics do the kind of deep dive into our call center quality and analytics that is so desperately needed but that we just can’t make the time to do. A great service for a great value."
Leah Wilson, Executive Director, The State Bar of California
"Interaction Metrics’ thoughtful approach gets to the heart of understanding the changes required to deliver consistently exceptional customer interactions."
Paula Skartland, Customer Experience Manager, Safeco Insurance, a Liberty Mutual Company
Our Process
1. Right Methods
Before you've spent a dime on your project, we align to your objectives.
2. Solid Research
We build a research plan for customer surveys or other methods.
3. Metrics & Insights
Know your scores AND get insights to achieve exceptional experiences.
Introduction from Martha Brooke
85 seconds
- 3 customer experience observations
- Why customer surveys fail
- Interaction Metrics: The benefits you’ll reap
Get our CX Trends Report, published quarterly.
Highlights the latest ideas in Customer Experience.
Recent Posts
Mastering Customer Journey Mapping: Strategies for Success
Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers’…
Read more
Analyzing Open Ended Survey Questions—Is AI Your Solution?
Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. Employees and customers can express themselves through text and…
Read more
How to Improve Customer Service: Quick Wins and Long-Term Strategies
Improving customer service is more crucial than ever in 2024. Research shows that customers are 2.4 times more likely to stick with a brand when…
Read more