Your CX Strategy & Customer Survey Company
Scientific surveys & other methods for teams serious about customer experience
Contact UsReady for Customer Experience Insights?
We combine the principles of social science with advanced tech to uncover what customers and employees really think. Our methods reveal actionable customer experience insights. Contact us.
Proven Surveys. Exceptional Wins!
Biased questions are out.
Representative samples are in.
Objectivity is the standard.
Use NPS but recognize its limitations.
Customer verbatims are valued.
Nuanced analysis wins.
Methods Aligned to Your Objectives
5 Survey Mistakes Costing You Customers ➔
Get Our Free Guide
What You Get With Every Engagement
- Survey audit (when you already have a survey)
- Customized and bias-free survey design
- Human-coded + AI Comment (Text) Analysis
- Insights prioritized by department and theme
- Executive summary with next steps
Care to see examples? Contact us to see our CX Strategy & Survey Portfolio.
Serious About CX? It’s More than Just a Score.
Power your CX strategy with our proprietary TrueData™ model, consisting of 3 Components built for success: True-Facts (customized & bias-free design), True-Tech (top-tier platforms included), and True-Insight (analyses that drive action).
When bias is eliminated from your methods, and you’re using the right tech with the best analyses, you’re serious about CX, and your organization grows.
Bottom Line: With Interaction Metrics, we’re about science—not guesswork—making us the trusted survey and strategy company for organizations that need more than just a score.

"We use Employee Surveys by Interaction Metrics to measure gaps between how our employees think we’re performing and how our customers say we’re actually doing. Where our employees have blind spots we take action. Because of this, we’ve improved the customer experience year over year!"
Don McNair, Senior Director Customer Interaction Center Yaskawa America
"Interaction Metrics has given us detailed insights about the customer experience that we never could have achieved on our own. Their Service Evaluations and Surveys have been eye-opening and transformative!"
Andrew Larsen, Talent & Development Program Manager, Acme Construction Supply Inc.
"Interaction Metrics has been a great partner on [employee] survey deployment, reporting, and gleaning insights from the data. The recommendations for next steps, provided by Interaction Metrics, were well received and we look forward to incorporating the feedback. Kudos to the Interaction Metrics team for a job well done!"
Stephanie Holloman, Assistant Chief/Human Resources Director, Orange County Fire Authority
"It was great to have Interaction Metrics do the kind of deep dive into our call center quality and analytics that is so desperately needed but that we just can’t make the time to do. A great service for a great value."
Leah Wilson, Executive Director, The State Bar of California
"Interaction Metrics’ thoughtful approach gets to the heart of understanding the changes required to deliver consistently exceptional customer interactions."
Paula Skartland, Customer Experience Manager, Safeco Insurance, a Liberty Mutual Company













Our TrueData™ Model

True-Facts: Proven Surveys
Get a custom survey that’s scrubbed of biases, ensuring scientifically valid results.

True-Tech: Turnkey Technology
Enjoy premium survey software with campaign management—free of charge.

True-Insight: Actionable Analysis
You'll have KPIs, Cross-Tabs, Correlations, Text Analysis... and more!
Introduction from Martha Brooke
85 seconds
- 3 customer experience observations
- Why customer surveys fail
- Interaction Metrics: The benefits you’ll reap