About Interaction Metrics
At Interaction Metrics, we design surveys that capture the honest truth. Then we deliver actionable insights.
B2B customer feedback is our specialty. Interaction Metrics helps B2B companies gather reliable data, analyze what matters, and turn customer facts into actionable next steps.
Unlike survey software alone, we bring science-backed methods, expert analysis, and clear interpretation. We design your survey, manage the process, and deliver findings your team can trust.
B2B Survey Experts + Third-Party Objectivity + Software Included
We bring certified analysts (CCXP) and proven methods. And, you’ll have no licensing costs, no learning curve.
Interaction Metrics: Our Focus
We focus on feedback surveys because every response is a window into how customers and employees experience your company—and every question shapes what you learn.
But occasionally, surveys aren’t enough. When that’s the case, we pair them with other proven CX methods, like interviews and service evaluations, to capture a more complete picture.
Using science, strategy, and precision, we help you uncover the truth, build trust, and create momentum. Because better insights lead to better experiences—and real business growth.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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Who We’re For
Interaction Metrics is the customer survey company for teams ready to move beyond templates—and grow with reliable, objective data.
We work across industries, but we’re a particularly strong fit for:
- B2B manufacturers
- Healthcare organizations
- Financial Services
- SaaS and technology companies
- Private equity firms
What unites our clients is the belief that customer experience should be both profitable for companies and positive for customers. To that end, our clients prioritize evidence over instinct.
TrueData™ Surveys are for B2B Companies
with High-Value Customer Relationships
A good customer survey isn’t one click. It’s dozens of steps.
We handle them all.
Let’s streamline your survey and give you data you can trust.
Built-In Features that Drive Growth
Software included.
No add-on costs. No upsells. No separate licenses. Just results.
Custom design. Bias-free.
Built from scratch to match your goals—no templates, no leading questions, no fluff.
Thematic insights.
Evidence based, statistically valid data presented in priority order.
Human-coded text analysis + AI.
Every open-ended response coded for nuance and clarity.
Highest response rates!
100% deliverability. 100% engaging. Surveys customers want to take.
CEO-ready Findings Reports.
Action-focused presentations designed for executives and frontline teams.
Trusted by Companies Like Yours
A Smarter Look at CX
Billions of surveys go out every day. NPS scores barely budge. Martha explains why in 90 seconds — and it comes down to science.
The Interaction Metrics Difference
- Scientific Survey Design: We build surveys that measure what matters — no leading questions, no bias baked in.
- Third-Party Objectivity: As an outside partner, we surface truths your internal team can’t see.
- Statistically Valid Facts: We use proven methodologies, so your data captures reality, not distortions.
The AI Survey Trap
AI builds surveys from templates, not experience.
At Interaction Metrics, we use AI where it adds value and lose it where it doesn’t.
Our analysts supply the oversight, alignment, and objectivity that AI can’t.
Built for B2B teams that need true survey experts, not another DIY tool.
Only Need Software
Level 1
If you already have your survey designed, power it up with the best software and the experts who know how to use it.
$1500-$3000
Complete Design & Deploy
Level 2
All your survey questions, logic flow, rating scales, email campaign, and every other step are managed for you.
$6000-$9900
Get The Analysis Too
Level 3
Crosstabs, correlations, text analysis, dashboards, and findings decks with next-step actions presented to your team.
Varies by Complexity
Need Something More Tailored?
Not every challenge fits neatly into a package. We build custom research and survey strategies for teams with unique goals, complex audiences, or multi-phase initiatives.
What We Provide That an In-House Team Can’t
Your team is smart. But there are a few things an internal team structurally cannot give you:
True third-party objectivity. Customers say different things to an outside firm. They’re more candid, more specific, and more honest — especially about the hard stuff. That candor is where the real intelligence lives. As an independent, third-party survey provider, we surface what your own team simply cannot.
Deep expertise in survey design, sampling, and deployment. A poorly designed survey doesn’t just give you bad data. It gives you confidently wrong data — and decisions made on confidently wrong data are worse than no decisions at all.
The right software for the job. We hold licenses across multiple leading survey platforms — including Qualtrics, Alchemer, and others — and match the tool to your specific study. You don’t pay for software separately, and you’re never forced into a platform that doesn’t fit your needs.
Analysis that goes beneath the surface. Crosstabs, correlations, root cause work — we dig until we understand why, not just what. That’s where the actionable part of “actionable insights” actually comes from.
Findings presentations that land. This is where most research dies — in a dense report nobody reads. Ours are built for executives and frontline teams alike. We tell you what matters, what to do about it, and how to make the case internally. See how our findings reports work →
What We Provide That Survey Software (alone) Can’t
Platforms like Qualtrics and SurveyMonkey are tools. Interaction Metrics is an end-to-end customer experience research program. Here’s what that means in practice:
We do everything for you. Strategy, design, fielding, analysis, presentation. You don’t need to become a survey expert — or hire one.
We’re more cost-effective than you’d expect. Because we already hold the software licenses, you’re not paying for platforms separately on top of our fees. On average, clients save 39% versus managing the program themselves.
Your survey strategy is built around your actual decisions. What do you need to do with this data? That question drives everything we build. Not templates. Not defaults. A B2B customer survey company worth its fees starts with your action needs, not a library of pre-built questions.
Exceptional deliverability. We send from a real reply-to email address with rigorous deliverability protocols. Your surveys actually reach people — which sounds basic until you realize how many don’t.
The highest response rates in the industry. Because the surveys are well-designed, well-timed, and feel worth completing. Response rate isn’t a vanity metric — it’s the difference between a representative sample and a skewed one.
More Resources:
The Cost of Customer Satisfaction: Survey Program Costs
Last Updated: February 24, 2025 What are typical customer survey program costs? Clients ask this all the time, and the answer varies widely. A simple, off-the-shelf survey might cost very little, while a comprehensive, data-driven program requires a bigger investment. If you’re considering options, surveys can range from quick satisfaction checks to full-scale programs. […]
17 Alternatives To Qualtrics: Key Features & Use Cases Compared
Qualtrics is the industry standard for customer experience surveys. But that doesn’t mean it’s the right fit for everyone. If you’re a large enterprise with a team of analysts and a six-figure budget, it might be perfect. But for most companies? It might be too expensive, clunky, or bloated with features you’ll never use. The […]
How To Calculate Sample Size & Supercharge Your CX Program
Last Updated: January 10, 2025 Clients often ask, “How do we get every customer to take our survey?” But here’s the counterintuitive truth: you don’t need everyone’s feedback to get the real picture, which is why today I am addressing how to calculate sample size. Sampling is the art and science of choosing the […]
60+ Different Survey Types & Methods (and When to Use Them)
A lot of businesses collect customer feedback—but do they turn it into real insight, or just a stack of random data? An even bigger question: do they actually know which types of customer satisfaction surveys best match their goals? When most people talk about “different survey types,” they focus on delivery formats: online surveys, phone […]
