One of the problems with focus groups, is that you may not hear from everyone equally. But with phone-based customer interviews, respondents can answer questions when it is convenient for them in the comfort of their office, home, or car. This means higher quality data for you!

Lots of Options:

  • Small Panel
    5-10 interviews shows you what you can learn from surveys and how they add value to your surveys and the rest of your customer feedback program. 

  • Rich Qualitative Findings
    20-50 interviews gives you rich qualitative customer feedback and provides sufficient data for themes to emerge.

  • Quantitative Facts
    Achieving statistically-valid facts depends on the size of your customer database but generally, when we do at least 200 interviews, we have a valid sample size.

How You Benefit:

  • Hear Your Customers
     You’ll have an MP3 of each recorded interview, so you’ll hear in your customers’ own words what they have to say about you and your marketplace.

  • End-to-End Process
    We handle all the details from interview invites and scheduling to post-interview thank you emails.

  • Open-Ended Adaptable Questions
    Find out how your customers really think and feel with our customized, flexible interview approach. Similar to focus groups, we use disarming language and open-ended questions that encourage subjects to share.

  • Unexpected Insight
    Get nuanced information on things you didn’t know to ask about! Rather than limiting answers, we allow interviews to unfold naturally.

  • Themed Audio
    We code and analyze each interview. Then we curate the audio into a few files that highlight the emergent themes.

  • Representative Data
    Customer interviews enable us to get feedback from customers who don’t normally take customer satisfaction surveys, resulting in more representative fact-finding for you.

  • Conversational Approach
    Our unique approach encourages customers to share their stories helping us to uncover where and how you can improve. Using relevant, open-ended questions, our interviews put your customers at ease and pick up where surveys leave off.

Interviews are outstanding on their own or layered on top of your existing customer surveys, focus groups, or other customer feedback methods. Fill out the contact form and we’ll send you a list of a few top customer interview questions.

Planning a focus group? Consider customer interviews instead!