Tag: customer surveys

If you want to improve your customer feedback program you probably need to improve your customer survey. An Analyst Perspective on Customer Surveys Customer surveys make up a multi-billion dollar industry, and many of us get at least one per day. But just because surveys are everywhere doesn’t mean they’re always good. At Interaction Metrics, we […]

Sometimes it’s necessary to break your NPS routine. The NPS question is regularly used in customer feedback surveys. Nearly everyone has seen it: How likely is it that you would recommend us to a friend? What Does It Tell You? This question assumes that customers think in terms of their likelihood to recommend companies—but all […]