Interaction Metrics
  • Methods
        • Customer Feedback
          • Customer Satisfaction Surveys
          • Net Promoter Surveys
          • Customer Service Surveys
        • EMPLOYEE FEEDBACK
          • Employee Satisfaction Surveys
          • Employee Engagement Surveys
        • Elite Methods
          • Text Analysis
          • Customer Service Evaluation
          • Customer Interviews
  • Metrics
    • Customer Satisfaction Metrics
    • Customer Experience Dashboards
  • Workshops
    • Customer Service Training
    • Customer Feedback Survey Workshop
  • About
    • Founder’s Vision
    • FAQs
    • Partnerships
    • Customer Experience Consulting
    • Our TrueData™ Model
  • Insights
    • Blog
    • Reports & Media
    • LinkedIn Posts
    • B2B CX Roundtables
    • Survey Sample Size Calculator
  • Contact

Interaction Metrics Blog

Unpacking the science of customer experience (CX) & customer success.

Get: ‘The State of CX Report’, sent quarterly.
  • This field is for validation purposes and should be left unchanged.

Trusted insights. No fluff. Zero noise.

May 14, 2025

Email Survey Best Practices
Your Reply-To Address Matters! An essential email survey best practice is this: Use a Reply-To email address that actually works. Too many companies send surveys...
Read more

By Mikaela Neal

March 27, 2025

How to Increase Customer Retention: 15 Proven Strategies That Work
What Is Customer Retention and Why Does It Matter? Customer retention may sound like business jargon, but really, it’s just the art of keeping your...
Read more

By Mikaela Neal

March 20, 2025

The Best CX Software Of 2025
Just as customer satisfaction surveys reveal gaps in happiness, the right customer experience software bridges them; It helps you meet customers where they are and...
Read more

By Mikaela Neal

February 25, 2025

New & Improved: Customer Survey Program Costs
We just updated our Customer Survey Program Costs guide with even more insights and detailed breakdowns! What used to be a high-level overview is now...
Read more

By Mikaela Neal

January 8, 2025

Mastering Customer Journey Mapping: Strategies for Success
Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers’...
Read more

By Mikaela Neal

December 10, 2024

Analyzing Open Ended Survey Questions—Is AI Your Solution?
Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. Employees and customers can express themselves through text and...
Read more

By Mikaela Neal

November 21, 2024

7 Quick Tips To Improve Customer Service
Improving customer service is more crucial than ever in 2024. Research shows that customers are 2.4 times more likely to stick with a brand when...
Read more

By Mikaela Neal

November 11, 2024

How to Improve Surveys: Amas Tenumah Interviews Martha Brooke
Is your survey a customer listening vehicle? Or could it be improved? On this episode of the ‘Amas Talks’ podcast, Amas and Martha agreed that...
Read more

By Mikaela Neal

September 10, 2024

Customer Service Strategy: Your Brand in Action
If you ask your marketing team, “What’s our brand?” they’ll give you principles wrapped up in a snappy slogan. Ask them how they allocate their...
Read more

By Mikaela Neal

August 29, 2024

Your Customer Feedback Dashboard: More Than Just a Pretty Face
Your customer feedback dashboard is a powerful tool when used strategically. But dashboards are easy to underutilize and under-impress. Here’s our quick guide to getting...
Read more

By Mikaela Neal

August 15, 2024

How a Customer Service Consulting Firm Can Grow Your Company
Each interaction your customers have with your company’s representatives gives them either a positive or a negative view of your company. In other words, your...
Read more

By Mikaela Neal

Martha Brooke, found of Interaction Metrics

Talk to Senior Survey Expert Martha Brooke about your survey project.

  • This field is for validation purposes and should be left unchanged.

Not getting solid CX insights?

Learn about our scientific, affordable methods – with all software included. 

Top Stories

  • B2B Customer Experience Research—Latest CXPA Roundtable 
  • 22 Best Practices for Surveys: Tips for Writing, Design, and Analysis 
  • What Is Customer Effort Score (CES) & Why Does It Matter? 
  • 17 Alternatives To Qualtrics: Key Features & Use Cases Compared 
  • 60+ Different Survey Types & Methods (and When to Use Them) 
  • How to Increase Customer Retention: 15 Proven Strategies That Work 
  • The Best CX Software Of 2025 
  • How Can Sentiment Analysis Be Used to Improve Customer Experience? 
  • How to Improve Your NPS Score: 21 Strategies 
  • Top Customer Satisfaction Survey Companies of 2025 
  • Mastering Customer Journey Mapping: Strategies for Success 
  • Analyzing Open Ended Survey Questions—Is AI Your Solution? 
E-book cover

Get: ‘The State of CX Report’, sent quarterly.

  • This field is for validation purposes and should be left unchanged.

Trusted insights. No fluff. Zero noise.

Interaction Metrics
Contact Us 503-205-7003

Methods

  • Customer Satisfaction Surveys
  • Net Promoter Surveys
  • Customer Service Surveys
  • Employee Satisfaction Surveys
  • Employee Engagement
  • Text Analysis
  • Customer Service Evaluation
  • Customer Interviews

Metrics

  • Customer Satisfaction Metrics
  • Customer Experience Dashboards

Workshops

  • Customer Service Training
  • Customer Feedback Survey
  • Workshop

About

  • Founder’s Vision
  • FAQs
  • Partnerships
  • Customer Experience Consulting
  • TrueData™ Model
  • Use the I/M GPT

Insights

  • Blog
  • Reports
  • LinkedIn Posts
  • B2B CX Roundtables
  • Sample Size Calculator

  • Sitemap
  • Quarterly CX Report
  • Customer Service Feedback Survey
  • NPS Survey Strategy
  • Survey Software

Your customers and employees have answers. Are you ready to listen?
Steer your company with advanced Service Evaluations and A Wide Range of Surveys. Free trials offered.

Scientific * Affordable * Software Included
Qualtrics, SPSS, Alchemer, Power BI, and more.

Copyright 2025, Interaction Metrics