We’ve updated our blog on how to build a customer feedback loop that drives lasting loyalty. In this update, we cover: If your team is collecting feedback but struggling to turn it into real improvement, this post explains how to build a process that helps customers feel heard — and helps your business learn what […]
We’ve updated our blog on the top customer satisfaction survey companies for 2026. In this update, we cover: If you are trying to choose a customer satisfaction survey company and want more than a platform that simply sends questionnaires, this post explains what to look for and which firms are best suited for more serious […]
We’ve updated our blog on customer surveys pros and cons—and why the real issue is not whether surveys work, but whether they are designed well enough to produce feedback you can trust. In this update, we show: If you are collecting customer feedback but still unsure what is truly driving satisfaction, loyalty, or churn risk, […]
Are you an HR Director, Head of People, HRBP, Chief People Officer, or a business leader responsible for retention and performance? If so, this article is for you, because, presumably, your goal isn’t merely to collect employee feedback and measure employee engagement, it’s to get honest insight you can use. First, let’s start with a […]
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We’ve completely updated our blog on how to analyze open-ended survey responses. Too many teams collect verbatim feedback—then treat it like anecdotes. In this update, we show: If your comments are piling up but decisions aren’t changing, this post shows how to convert open-ended feedback into decision-grade customer insights. 👉 Read the updated post.
Customer experience management software is everywhere. From big platforms like Qualtrics and Medallia, to cheap tools offering free plans and simple summaries. This explosion of customer experience management software explains why every company everywhere is sending surveys. But what’s the quality of those surveys? Usually poor. We know they’re not actionable because, even as companies […]
Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers’ journeys—in ways that spark bottom-line success? In December’s CXPA B2B Roundtable hosted by Martha Brooke, and featuring Dave Seaton, that very question took center stage. The discussion highlighted the synergy […]
Trusted insights. No fluff. Zero noise.
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