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Interaction Metrics Blog

Unpacking the science of customer experience (CX) & customer success.

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Trusted insights. No fluff. Zero noise.

June 10, 2021

Interaction Metrics Completes its Brand Overhaul
No more useless data! Biased questions are out. Representative samples are in. Objectivity is the standard. Nuanced analysis wins. Fed up with disappointing customer service...
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By Mark Jarrett

March 18, 2021

Yaskawa America Wins the Superior CX Award
Portland, OR: March 16, 2021 – For its proven customer experience excellence, Yaskawa America has won the Interaction Metrics 2020 Superior Customer Experience award. This...
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By Mark Jarrett

November 18, 2020

Distribution Talk: Jason Bader Interviews Martha
NEWS: Jason Bader interviews Martha Brooke about Surveys in Pandemic Times Nov 11, 2020: Jason Bader, Supply Chain & Distribution Thought Leader interviewed Martha Brooke...
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By Mark Jarrett

June 24, 2020

NEWS: Shep Hyken—The Future of Customer Feedback
Shep Hyken and Martha Brooke had a great conversation (6-23-2020) about the future of customer feedback. Check it out here! They covered survey fatigue–it’s through...
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By Mark Jarrett

February 10, 2020

Interaction Metrics Honors Yaskawa America with its Gold Award
Portland, OR: Feb. 10, 2020 – For its proven customer experience excellence, Yaskawa America has won the Interaction Metrics 2019 Gold Award. This is the...
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By Mark Jarrett

Martha Brooke, found of Interaction Metrics

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Top Stories

  • B2B Customer Experience Research—Latest CXPA Roundtable 
  • 22 Best Practices for Surveys: Tips for Writing, Design, and Analysis 
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  • 17 Alternatives To Qualtrics: Key Features & Use Cases Compared 
  • 60+ Different Survey Types & Methods (and When to Use Them) 
  • How to Increase Customer Retention: 15 Proven Strategies That Work 
  • The Best CX Software Of 2025 
  • How Can Sentiment Analysis Be Used to Improve Customer Experience? 
  • How to Improve Your NPS Score: 21 Strategies 
  • Top Customer Satisfaction Survey Companies of 2025 
  • Mastering Customer Journey Mapping: Strategies for Success 
  • Analyzing Open Ended Survey Questions—Is AI Your Solution? 
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Methods

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