It’s always important to think about how you can improve your customer satisfaction surveys. Most surveys are littered with errors that drag down your response rate and the accuracy of your data. I will be moderating conversations about Voice of Customer next week at the Operations Summit. It got me thinking, it’s practically a given […]
Bad customer survey questions are everywhere. But they’re not as tricky to avoid as it may seem. Why Use a Customer Survey? What’s the point of doing a customer feedback survey? Well, rather obviously, to gauge how customers perceive you, and where their expectations are being—and not being—met. This requires walking in the customer’s shoes […]
While there are a lot of common errors in customer satisfaction surveys, I recently experienced a particularly egregious one: fake customer survey data. Fake Customer Survey Data Example Our company recently began working with a website optimization service. As the introductory phone call drew to a close, our new account manager asked me to take […]