There are a wide variety of customer feedback tools — but how do you know which ones to use? Collecting customer feedback drives customer experience improvement; becasuse, after all, “you can’t manage what you don’t measure.” So what about social media? Certainly, by its nature, social media is where customers go to communicate their feelings. […]
David Segal’s “The Haggler” column in the 2/12/12 edition of The New York Times covered a few horror stories about U.P.S., all of which had one thing in common: a customer’s package was lost, and U.P.S.’s customer service was useless. The haggler conservatively estimated that if U.P.S. is truly exceptional at keeping track of packages […]
Customer service boils down to a simple give and take: customers have questions or problems and companies provide answers. It’s pretty straightforward. But all too often, customers are left befuddled, scratching their heads and wondering: “What did they mean? Were they listening? What do I do now?” Transparency and authenticity are the buzzwords of business. So […]
Email and chat are key customer service channels. But too many companies think that providing customer service by email and chat simply means sending responses in a timely manner, although that’s a good start. It’s time for companies to step up and provide real answers to customers’ questions, answers that show its representatives are listening […]
Trusted insights. No fluff. Zero noise.
"*" indicates required fields
Customer service language is a crucial aspect of customer service that is often overlooked. A great example of this is Shep Hyken’s reflections on his hotel experience. Shep’s Situation: What Happened Shep reserved a room, but when he got to the hotel it wasn’t ready, so the front desk worker offered to “downgrade” him to […]
Unstructured data is invaluable to your customer feedback, but only if you know how to approach it. We heard a great webinar from Bruce Tempkin at CXPA yesterday about how to gain customer insights from unstructured data. Bruce addressed the cavernous disconnect between limited, multiple-choice responses and the reality of complex customer thoughts and feelings. What We’d Add […]
Achieving the best customer service is possible but it’s not always done. HubSpot’s 10 Commandments of Customer Service covers some of the standards of good customer service, but their rules will only get you to a middling level of service. If you have higher standards, that i, if your goal is use customer service to […]