Key Takeaways Customer Effort Score (CES) measures how hard it is for your customers to get help from your customer service teams. And if you’ve ever had a hard time canceling a subscription or fixing a billing issue, you know exactly why it matters. Has this ever happened to you? You clicked through five help […]
Key Takeaways: Your customer feedback dashboard is a powerful tool when used strategically. But dashboards are easy to underutilize and under-impress. Here’s our quick guide to getting the most out of your customer feedback dashboard. Interaction Metrics deploys customer surveys and delivers findings that separate the signal from the noise. Talk to us about your survey. […]
The Net Promoter Score (NPS) is the most well-known customer satisfaction metric used by two-thirds of the Fortune 1000 companies. But it’s also easy to misunderstand and misuse. Created in 2003 by Fred Reichheld of Bain & Company, the Net Promoter System finds out: “How likely are you to recommend us to a friend or […]
Last updated: May 4, 2026 Here is a question every CX leader should be able to answer: What did you do differently because of your last survey? If you did nothing, your measurement program is more decorative than real. What goes undiscussed in most CX conversations is that companies aren’t failing because they lack data. […]
Written by Martha Brooke. No fluff. Zero noise.
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