Upcoming Session:
To be announced.
About CXPA B2B Customer Experience Roundtables
Hosted by Martha Brooke and sponsored by CXPA, these monthly roundtable workshops feature experts who share their insights on the B2B experience. Each session includes question and answer opportunities or breakout rooms with brainstorming.
Our top-tier speakers have included:
- Bain & Company’s Rob Markey, co-creator of the Net Promoter Score
- Yaskawa’s Dennis Fitzgerald, an expert on working with distributors
- CXPA cofounder Jeanne Bliss, famed author of Chief Customer Officer
- Heart of the Customer’s Jim Tincher, author of Do B2B Better
Plus Erin Wallace, Megan Burns, Jason Bader, Amy Bills, and many, many more.
55-Minute Sessions
Our lively 55-minute sessions dive into the details that make the B2B customer experience unique. Attendance is capped at 110 to ensure engagement.
Roundtable Participants Get to:
- Network with their B2B Customer Experience peers
- Hear experts share their insights
- Interact with speakers
- Workshop new ideas
If you’ve been looking for B2B Customer Experience insights, you’ve come to the right place.
About Martha Brooke, Roundtable Host
Martha, a Certified Customer Experience Professional (CCXP) and Six Sigma Black Belt, founded Interaction Metrics in 2004. Working with her team of Analysts, Martha brings scientific rigor to measuring and improving the customer experience.
Martha is an expert on subjects including Net Promoter Score, text analytics, how to increase survey response rates, and more. Martha shares her incisive observations on the Interaction Metrics blog and frequently speaks as a guest on podcasts and panels across the globe. Get her timeless report: The B2B CX Difference.
Learn more about Martha and her thought leadership here.
About CXPA
Founded in 2011, the Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession.
2025 | Sessions To Date
February 27, 2025: An insightful and engaging Q&A session with Joe Hanousek, Global Director of Customer Experience at Esker. Joe delved into how Esker leverages metrics to drive business growth and develop a worldwide customer experience team. He shared insights into the pivotal role of customer experience in Esker’s success.
June 1, 2025: We explored how AI can be used to simulate user behavior, accelerate validation cycles, and enhance digital B2B experiences—without losing sight of human insight, strategic rigor, or brand trust. Matt Egol, Jack-Morgan Mizell, and Gillian Salerno-Rebic were the panelists and they honed in on the risks of using AI for B2B research.