TrueData™ SURVEYS
Your NPS Surveys. Fully Managed by Experts.
We design, deploy, and analyze your Net Promoter surveys. Your survey will be free from bias, and your NPS score will give you the strategic insights you need.
B2B Survey Experts + Third-Party Objectivity + Software Included
We bring certified analysts (CCXP) and proven methods. And, you’ll have no licensing costs, no learning curve.
Not Just a Platform. A Complete NPS Solution.
Most NPS surveys give you a number. We give you accurate, actionable insights.
Our experts design, deliver, and analyze your program from start to finish on premium platforms, such as Qualtrics (already licensed for you). That means no license to buy and no software to learn, making it more affordable than going it alone, and far more effective.
With 100% deliverability and the highest response rates, you’ll finally have data you can trust to reduce churn and grow customer loyalty.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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A good customer survey isn’t one click. It’s dozens of steps. We handle them all.
Let’s streamline your survey and give you data you can trust.
Trusted by Companies Like Yours
TrueData™ Surveys are for B2B Companies
with High-Value Customer Relationships
Only Need Software
Level 1
If you already have your survey designed, power it up with the best software and the experts who know how to use it.
$1500-$3000
Complete Design & Deploy
Level 2
All your survey questions, logic flow, rating scales, email campaign, and every other step are managed for you.
$6000-$9900
Get The Analysis Too
Level 3
Crosstabs, correlations, text analysis, dashboards, and findings decks with next-step actions presented to your team.
Varies by Complexity
Need Something More Tailored?
Not every challenge fits neatly into a package. We build custom research and survey strategies for teams with unique goals, complex audiences, or multi-phase initiatives.
Built-In Features that Drive Growth
Software included.
No add-on costs. No upsells. No separate licenses. Just results.
Custom design. Bias-free.
Built from scratch to match your goals—no templates, no leading questions, no fluff.
Thematic insights.
Evidence based, statistically valid data presented in priority order.
Human-coded text analysis + AI.
Every open-ended response coded for nuance and clarity.
Highest response rates!
100% deliverability. 100% engaging. Surveys customers want to take.
CEO-ready Findings Reports.
Action-focused presentations designed for executives and frontline teams.
What Bad Surveys Cost You
Bad surveys create blind spots—missed problems, wasted effort, and lost customers.
In this free guide, you’ll learn the five most common survey mistakes—and how to fix them.
You’ll see examples of better survey questions, proven ways to boost response rates, and how to turn survey data into insights your teams can actually use.
Get our Free Guide and stop bad data in its tracks.
Frequently Asked Questions
A Net Promoter Score (NPS) survey asks one key question: “How likely are you to recommend our company to a friend or colleague?” Customers respond on a 0–10 scale, and their answers determine whether they’re a Promoter, Passive, or Detractor. It’s a fast, standardized way to measure customer loyalty and predict future behavior.
An effective NPS survey is short, focused, and strategically timed. It includes the core NPS question, a smart follow-up question to uncover why the customer gave that score, and optional segmentation (e.g., product type or customer region). It should also give customers space to express themselves in their own words, capturing valuable feedback beyond the rating.
The best follow-up question is open-ended and invites the customer to explain their score. For example: “What’s the primary reason for your score?” or “What could we do to improve?” These questions help you dig deeper into customer sentiment, identify root causes of satisfaction or frustration, and generate actionable insights.
Absolutely. In B2B, Net Promoter Score surveys can reveal how different decision-makers and stakeholders feel about your business. You may need to segment results by account, department, or role—but the same principles apply. NPS helps B2B companies measure customer loyalty and identify churn risks.
NPS data is only useful if you act on it. Start by reviewing survey responses by customer segments, products, or teams. Look for patterns—what makes happy customers promote you? Why do detractors respond negatively? Use these insights to improve your business processes and strengthen customer relationships.
No. You can use a platform, but what matters most is how the survey is written, sent, and analyzed. Many NPS survey companies provide basic tools, but they don’t deliver the analysis or strategy needed to take action. That’s where a full-service provider like Interaction Metrics makes the difference.
Let’s Build the Right Survey for You!
Stop settling for surveys that fall short. Let’s build a survey that gives you honest answers, drives action, and accelerates growth.
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