Updated: Analyze Your Verbatim Comments

by Mikaela Neal on
Interaction Metrics analyst holding a magnifying glass to analyze customer feedback
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We’ve completely updated our blog on how to analyze open-ended survey responses.

Too many teams collect verbatim feedback—then treat it like anecdotes. In this update, we show:

  • How to turn open text into measurable themes you can prioritize
  • Where manual coding breaks down (and how to keep analysis objective)
  • How to connect themes to outcomes like NPS, CSAT, and churn risk

If your comments are piling up but decisions aren’t changing, this post shows how to convert open-ended feedback into decision-grade customer insights.

👉 Read the updated post.

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